Rogers 2004 Annual Report Download - page 13

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ROGERS CABLE RIGHT NOW
Rogers Cable continues to set ever-higher standards for innovation, choice and quality. A pioneer
in the industry and also Canada’s largest cable provider, we are reinventing the cable television
experience and transforming the way Canadians are entertained and connected. Our highly-
clustered cable network is state-of-the-art and provides an enviable platform for the continued
launch of innovative and exciting new digital, broadband and on-demand services.
Rogers Cable gives customers the best seat in the house and total viewing control with a
suite of on-demand services. We’ve changed the way customers watch television with services
such as video-on-demand, personal video recorders and time-shifted programming, enabling
customers to choose what they want to watch whenever they want. Add to this nearly
500 channels that can be viewed in an all digital format, including over 20 channels of high-
definition programming, and Rogers offers an unprecedented choice in home entertainment.
We’re leading in the Internet experience, too. By combining the power of Rogers’ high perfor-
mance broadband IP network with Yahoo!’s industry-leading Internet content and services, we
have created Canada’s ultimate broadband Internet experience. And we offer customers a variety
of access speeds, from our multi-megabit ‘Extreme’ service to our entry-level ‘Ultra-Lite’ service.
And, later this year, we plan to launch a fully-featured local telephone service over our cable
network, Rogers Digital Phone service, giving customers a new choice and Rogers the ability to
provide an even more complete bundle of communications and entertainment services all over
our own facilities.
CABLE TELEVISION
DIGITAL TELEVISION AND
ROGERS ON DEMAND
HIGH-SPEED INTERNET
VIDEO STORES
11
Rogers Communications Inc. 2004 Annual Report