Rogers 2004 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2004 Rogers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 116

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116

12 Rogers Communications Inc. 2004 Annual Report
ROGERS MEDIA RIGHT NOW
Rogers Media operates a powerful collection of information and entertainment media assets
that serve the lifestyle and professional needs of millions of Canadians. We’re home to a
diverse and category-leading array of outstanding brands. Brands that include popular radio
stations, some of Canada’s strongest sports and ethnic television properties, the country’s only
national televised shopping channel, and Canada’s largest collection of consumer magazines
and industry publications.
We’re growing steadily through broadening our audience reach, through launching new
properties, and through leveraging cross-selling opportunities across our media portfolio.
In 2004, our JACKFM radio format was a ratings success story in Canada. We launched LouLou,
Canada’s first shopping magazine, achieving a response rate that is well ahead of our
expectations.
We also increased our ownership of Rogers SPORTSNET to 100% and acquired a 50% stake in
Dome Productions, Canada’s leading provider of High Definition TV production facilities and
transmission services. And, together with CTV/Bell Globemedia, we won the exclusive Canadian
broadcast rights for the 2010 and 2012 Olympic Games. Early in 2005, Rogers Media also
assumed management of the Toronto Blue Jays, Canada’s only Major League Baseball team,
and their home field venue, Rogers Centre, formerly SkyDome.
Before cable and wireless, it all began for Rogers more than 40 years ago with a single FM radio
station in Toronto – and the opportunities continue to look equally as exciting today.
RADIO BROADCASTING
TELEVISION
BROADCASTING
CONSUMER MAGAZINES
AND INDUSTRY
PUBLICATIONS
TELEVISED HOME
SHOPPING
SPORTS ENTERTAINMENT