Xerox 2015 Annual Report Download - page 21

to provide our clients with actionable recommendations. Tailoring these methods to various vertical applications
leads to new customer value propositions.
2. Agile Enterprise - Create simple, automated and touch-less business processes resulting in lower cost,
higher quality and increased agility:
Businesses require agility in order to quickly respond to market changes and new business requirements. To
enable greater business process agility, our research goals are to simplify, automate and enable business
processes on the cloud via flexible platforms that run on robust and scalable infrastructures. Automation of
business processes benefits from our research on image, video and natural language processing, as well as
machine learning. Application of these methods to business processes enables technology to perform tasks that
today are performed manually, thus allowing workers to focus on higher level tasks.
3. Personalization @ Scale - Augment humans by providing secure, real-time, context-aware personalized
products, solutions and services:
Whether business correspondence, personal communication, manufactured items or an information service,
personalization increases the value to the recipient. Our research leads to technologies that improve the
efficiency, economics and relevance of business services, such as customer care, benefits and educational
services. Our proprietary printing technologies give us a strong platform to research and develop methods that
create affordable, ubiquitous color printing. We also research how to expand the application of digital printing to
cover new applications such as packaging and printing directly on end-use products.
4. Sustainable Enterprise and Society - Enhance the environmental and societal benefits of our offerings:
Global demand for energy, and the environmental consequences of products used by enterprises and
consumers, have elevated customer interest in sustainable solutions. Our research develops technologies that
minimize the environmental impact of document systems and business processes. We seek opportunities to
utilize processes and components that minimize life-cycle footprint and waste, and create zero bioaccumulation.
We also actively seek to incorporate bio-based materials into our printing consumables. To help our customers
optimize their operations, research is creating new enterprise-wide energy optimization tools, and user
sustainability feedback systems.
Global Research Centers
We have four global research centers, each with a unique area of focus, where creativity and entrepreneurship are
truly valued. Our leadership has empowered researchers to deliver high-impact innovations that make a difference
to our clients and the world. Our research centers are:
• Palo Alto Research Center (PARC): A wholly-owned subsidiary of Xerox located in Silicon Valley and Webster
NY, PARC provides Xerox commercial and government clients with R&D and open innovation services. PARC
scientists have deep technological expertise in big data analytics, intelligent sensing, computer vision,
networking, printed electronics, energy, and digital design and manufacturing.
• Xerox Research Centre of Canada (XRCC): Located in Mississauga, Ontario, Canada, XRCC brings
materials to market through advances in organic materials chemistry, polymer processing, formulation design,
prototyping and scale-up. Advanced materials, sustainable materials, printed electronics, additive manufacturing
and continuous processes are among the current areas of exploration for XRCC researchers as they develop
new competencies to meet the future needs of customers.
• Xerox Research Centre Europe (XRCE): Located in Grenoble, France, XRCE research aims to differentiate
Xerox business process service offerings by simplifying them and making them more automated, intelligent and
agile. The centre combines its world-class expertise in imaging, text and data analytics, with insights from its
ethnographic studies to create and design innovative and disruptive technology.
• Xerox Research Centre India (XRCI): Located in Bangalore, India, XRCI explores, develops and incubates
innovative solutions and services for our global customers, with a special focus on emerging markets.
Investment in R&D is critical for competitiveness in our fast-paced markets. We have aligned our R&D investment
portfolio with our growth initiatives, including enhancing customer value by building on our business process
services leadership and accelerating our color leadership. One of the ways that we maintain our market leadership
is through strategic coordination of our R&D with Fuji Xerox (an equity investment in which we maintain a 25
percent ownership interest).
Our total research, development and engineering expenses (RD&E), which includes sustaining engineering
expenses for hardware engineering and software development after we launch a product, totaled $563 million in
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