Volvo 2014 Annual Report Download - page 58

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STRONG
MOMENTUM
FOR BOTH
TRUCK BRANDS
IN NORTH
AMERICA
The Group's North American truck business has been successful
in recent years. Here is a look into how a consistent strategy built
on four pillars – transformed distribution, captive components,
aftermarket leadership, and strong brands – has delivered
improved profi tability and increased market share.
A GLOBAL GROUP 2014 BUSINESS MODEL NORTH AMERICA
Transformed distribution
The North American truck distribution network is almost entirely
privately owned, so developing the coast-to-coast support system
that’s vital to profi table growth requires a strong partnership with
independent dealer groups.
Recent developments in the Mack Trucks and Volvo Trucks distri-
bution networks make clear that the Group’s private partners share
our vision of the future, and are committed to providing each brand’s
customers with stronger network coverage and quality support.
Private dealers have invested more than USD 435 M since 2010
in new facilities, equipment and personnel. This has resulted in the
addition of about 60 outlets and a 37% increase in service bay
capacity. As our vehicles become increasingly sophisticated, the
need for skilled technical support personnel continues to grow – so
the network’s doubling of technicians, and near tripling of highly
skilled “Master Techs,” is especially important.
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