Volvo 2014 Annual Report Download - page 35

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Demand for total solutions
Premium
segment
High-end
segment
Value
segment
Basic
segment
TRUCK BRANDS AT THE END OF 2014 – addressing the entire market
VOLVO GROUP'S BRANDS
The Volvo brand has
been built up over decades
and enjoys a solid position
worldwide. It is one of the
world’s best known and
respected brands within the commercial
vehicle industry. It is associated with the
Group’s core values – quality, safety and
environmental care.
Mack Founded in 1900, Mack
Trucks – recognized around the
world as “The American Truck
You Can Count On” – is known
for building durable and reliable,
application-driven vehicles that get the job done.
An iconic brand, Mack embodies the American
spirit: pioneering, hard-working, authentic and
ambitious.
Eicher is one of the largest
players in the Indian main-
stream commercial vehicle
market, with a strong image
of fuel effi ciency and profi t-
ability for the customers, leading the mod-
ernization of its industry in India and in the
emerging world.
UD Established in Japan in
1935, UD Trucks markets
heavy-, medium- and light-
duty trucks in Japan as well
as growth markets in Asia
and around the world. UD stands for Ultimate
Dependability and offers customers mod-
ern, smart effi ciency with the brand promise
“Going the Extra Mile”.
Dongfeng Trucks, estab-
lished in 1969, is one of
China’s leading truck brands.
It originates from the Chinese
culture and has further been
developed through craftsmanship with trust,
professionalism and global techniques.
Terex Trucks is a leading
manufacturer of articulated and
rigid haulers that are used around
the world in mining, quarrying,
and infrastructure applications.
From arctic to desert conditions, and tropical to
dry climates, Terex Trucks’ haulers perform in
some of the most extreme environments.
Renault Trucks Since 1894
Renault Trucks supplies trans-
port professionals with robust
tools and robust relationships.
The vehicles (from 2.8 tons to
120 tons) and services offering is adapted to
different transport applications and contribute
to reduce customers’ operational costs.
Volvo Penta is a world -
leading supplier of engines
and complete power systems
for marine and industrial
applications. It is associated
with innovative and performance-oriented
products in addition to quality, safety and
environmental care.
Sunwin Bus is a leading
Chinese bus producer and
one of the world’s largest
manufacturers of fully electric
buses. The Sunwin brand is
offered primarily in China.
SDLG is a leading brand in
the Chinese construction
machinery industry, espe-
cially for wheel loaders.
TheSDLG brand is sold
primarily in China and other emerging
markets to customers focused on reliable
and competitive equipment.
Prevost is a leading North
American manufacturer of
premium touring coaches,
commuters and bus shells
for high-end motorhomes
and specialty conversions.
Nova Bus is a leading
NorthAmerican provider of
sustainable transit solutions,
including buses, high-
capacity vehicles and inte-
grated intelligent transportation systems.
Japan
31
A GLOBAL GROUP 2014 BUSINESS MODEL BRANDS