Vodafone 2007 Annual Report Download - page 19

Vodafone Group Plc Annual Report 2007 17
Summary of Group products and services
The following table summarises the availability of the Group’s most
significant products and services as at 31 March 2007 in the markets in which
they are available.
Subsidiaries
Germany •• • ••• ••
Spain •• • •••
UK •• • ••• ••
Albania • • •
Australia •• • ••
Czech • •
Egypt •• ••
Greece •• • •••
Hungary ••• ••• •
Ireland •• • •••
Malta ••••• •
Netherlands •• • •••
New Zealand •• • •• ••
Portugal •• • ••• ••
Romania • • •••
Turkey •
Joint Ventures
Fiji ••
Italy •• • ••• ••
South Africa •• • • •
Subtotal 17 14 4 14 17 12 13 1 4 2 5
Associate
France •••• ••• •
Partner Markets
Austria •• • •
Bahrain ••
Belgium •• • • •
Bulgaria • • • •
Croatia •• • •
Cyprus ••
Denmark ••
Estonia • ••
Finland ••
Hong Kong ••
Iceland •• ••
Indonesia •
Kuwait •
Latvia •
Lithuania •
Luxembourg •••
Malaysia • •
Norway •
Singapore • •
Slovenia •• •
Sri Lanka •
Sweden •• • • •
Switzerland •• • •
Total 28 21 8 33 36 14 17 1 5 2 5
Key:
•Available throughout the 2007 financial year
• Launched in the 2007 financial year
How We Deliver Our Services
Products and services are available directly to both
consumer and business customers in the majority of
markets under the Vodafone brand. In the 2007
financial year, the Group continued to focus on social
products with the establishment of a new social
investment fund, which has been formed to provide
resources for initiatives that can demonstrate high
social values.
Distribution
The Group distributes its products and services through a wide variety of
direct and indirect channels, with different approaches used in the consumer
and business sectors. Main developments in distribution are within the area of
IT resellers, distributors and MVNOs.
Over 1,100 stores are directly owned and managed by Vodafone, with an
additional 5,500 Vodafone branded stores. In addition, local websites offer
products and services online, local sales forces are in place to discuss terms
with business customers and call centres are available to support customers.
The extent of indirect distribution varies between markets but may include
using third party service providers, independent dealers, distributors and
retailers.
Vodafone’s engagement with IT resellers and distributors continued to grow
throughout the 2007 financial year. The partner marketing programme has
attracted over 5,000 resellers across eight countries, providing sales support
and training. This engagement with the IT channel enables Vodafone to sell
to small and medium enterprises as well as providing a key platform to
support the sales of the built-in 3G broadband connectivity notebooks from
our PC partners, including Acer, Dell, HP and Lenovo.
The last few years have seen the growth of MVNOs who buy access to
existing networks and re-sell that access to customers under a different brand
name and proposition. Where appropriate, Vodafone seeks to enter mutually
profitable relationships with MVNO partners as an additional route to market.
Vodafone Global Enterprise
Vodafone’s Global Enterprise unit, previously the multinational corporate
business unit, is now entering its third year of operation and continues to
build its capability, providing global enterprises with consistent levels of
service, support and commercial terms worldwide. Vodafone has enjoyed
continued success with these customers and delivered strong growth in this
segment.
During the last year, this business unit has developed a number of services
and solutions specifically for global enterprises. The device portfolio offers a
consistent range of mobile devices at different price points across multiple
markets. Mobile Spend Management is an analysis and reporting tool which
allows global administrators to track and control their mobile
communications spend. The master services agreement has been simplified
and is now available across 12 countries.
To ensure the Group is best placed to continually meet the needs of this
customer segment, Vodafone has brought full ownership and control for the
management of these customers to the business unit.
Handsets
Vodafone pushed 3G into the mass market with the support of one exclusive
mobile phone per high value brand supplier: the Nokia 6234, Samsung ZV40,
SEMC V630i and Motorola V1100 in the consumer segment and the Palm
Treo 750v for the business market. Approximately one third of the Vodafone
live! sales volume was driven by devices that are exclusively available through
Vodafone.
Business
Vodafone live! Vodafone live! with 3G Vodafone Mobile Connect GPRS data card Vodafone Mobile Connect 3G/GPRS data card BlackBerry from Vodafone Vodafone Push Email Vodafone Wireless Office Vodafone Passport Vodafone Consumer Push Email Vodafone At Home (Zonal) Vodafone AT Home (fixed line telephony) Vodafone At Home (DSL)