PNC Bank 2000 Annual Report Download - page 26

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Please find page 26 of the 2000 PNC Bank annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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ne of the largest wealth managers in
the nation, PNC Advisors provides clients
with tailored investment and traditional
banking solutions. It includes Hilliard
Lyons, a full-service brokerage, and
Hawthorn, an investment consulting
provider for the ultra-affluent. PNC
Advisors also serves as investment manag-
er and trustee for employee benefit plans
and charitable and endowment assets.
PNC Advisors continued to
build on the solid earnings growth it has
achieved over the past three years by
expanding its distribution capabilities and
enhancing its product set. The completed
integration of Hilliard Lyons has extended
PNC Advisors’ reach and helped drive
growth in new markets. Although it contin-
ues to leverage PNCs broad bank referral
network, now, with more than 1,000
consultants in 21 states, PNC Advisors
generates more than 80% of its new busi-
ness from non-bank-referred clients.
Through a number of marketing
initiatives, PNC Advisors has intensified
its focus on the emerging wealth segment,
particularly the senior executive and
business owner marketplace. Its financial
experts assist clients in understanding
and realizing the value of illiquid assets,
including stock options and concentrated
equity positions, through a service coined
Unlocking Paper Wealth.”
Its Web site (pncadvisors.com),
launched in late 2000, offers educational
Webcasts on Unlocking Paper Wealth
t a rgeted to the senior executive audience.
A d d i t i o n a l l y, the site offers a myriad of
investment tools and an aggregated view of
a clients banking and investment accounts
via a single, secure channel.
H a w t h o r n, which now serves over
270 families that typically have a net wort h
exceeding $100 million, has been another
a r ea of growth for PNC Advisors. Hawthorn
has distinguished itself as one of the very
few investment providers that has been
successful in serving the needs of the ultra-
a fuent. And the unique capabilities devel-
oped through Hawthorn are often modified
to serve other PNC Advisors clients.
Going forward, PNC Advisors is
focused on expanding Hilliard Lyons’
presence in existing PNC markets and
increasing investment sales by targeting
the financial needs of corporate executives,
business owners and the growing market
of affluent women.
WEB SITE/UNLOCKING PAPER WEALTH
The expansion of PNC Advisors Web presence
through www.pncadvisors.com enables
clients to access their accounts and receive
valuable investment information.
The Unlocking Paper Wealth area on the home
page allows visitors, such as Marconi
executive Darrin Coulson (pictured), to receive
financial planning assistance via
Webcasts from PNC’s top investment officers.
A myriad of investment tools,
including proprietary equity research, are
also available online.
O
P N C AD V I S O R S
24
NE T IN C O M E
(in millions)
$119
98 99 00
$147
$173