Asus 2014 Annual Report Download - page 80

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76
will drive demand for high-performance laptops. ASUS will answer consumer
demand with laptops that are lightweight, thin, small and aesthetically pleasing. The
company will also develop personalization options, enhanced video and audio
entertainment features, and wireless communication devices, while maintaining
efforts and commitments developing environmentally sustainable products.
2. Correlation of the upstream, midstream, and downstream of the industry:
In terms of the correlation of up-stream, mid-stream, and down-stream of the
industry, the up-stream industry includes semiconductor (IC design, wafer foundry,
and testing and packaging), electronic parts (passive components, rectifier diode,
etc.), and others (LED, printed circuit board, connector, etc.); the mid-stream
industry includes optoelectronic (monitor, LCD, etc.), electronic parts (motherboard,
VGA, etc.), and computer peripherals (computer case, mouse, keyboard, etc.); and
the down-stream industry includes table-top computers and notebook computers.
3. Product development trends:
Cloud computing is the latest technology currently in rapid development. It provides
data access and/or application services by terminal installation and via internet
connections to a remote server or device.
ASUS plans to strategically introduce a series of cloud computing products that
feature portability, ease-of-use and connectivity. The products will be integrated