Asus 2014 Annual Report Download - page 18

14
for the 4
th
consecutive year.
August 2010 ASUS designs special SonicMaster noteboo
k
—
the NX90
—
with Mr. David Lewis of
Bang & Olufsen.
August 2010 ASUS is awarded the 2010 Top-10 Corporate Citizenship Award by CommonWealth
Magazine for efforts in environmentally friendly, energy-saving design.
September 2010 ASUS is awarded among the
t
op
t
hree
b
rands of the 2010 Top-10 Taiwan Brands
b
y
the MOEA, Foreign Trade Association, and Interbrand. Company brand value has
increased by 5% over the past year, to a record high of USD$1.285 billion.
September 2010 Twelve ASUS
p
roducts are awarded with G-Mark Design Award in Japan, including
6 notebooks, 4 Eee PC notebooks, a monitor and a motherboard.
October 2010 ASUS construc
t
s Florabot Technology View fo
r
four chambers of the dream house at
Taipei Expo2010.
December 2010 ASUS is recognized in the Industrial Design and
V
isual communication design
categories for the Eee PC 1008P KR and NX90 screensaver at the 2010 Golden Pin
Awards.
December 2010 Company repor
t
s
b
rand sales revenue of NT$321.3 billion.
January 2011 ASUS is the largest winner at CES, recognized with 8 CES product innovation
awards. ASUS outperforms competitors in the Personal Electronics, Computer
Hardware, Home Network, and Digital Audio categories.
January 2011 ASUS is recognized with 8 awards at the iF event in Germany, winning more awards
than other competitors. Winning products include Rampage III Extreme
motherboard, Eee Note, Eee PC KR, SBW-06C2S-U Burner, RT-N56U wireless
router, game notebook G53/G73, N-series audio notebook, and U36 Ultra-thin
notebook.
March 2011 ASUS launches the Eee Pad Transformer with Android® 3.0 operating system. The
Eee Pad Transformer features the deformation function, with 3-in-1 base and
multiple expansions and USB 2.0/SD/micro SD slot and 16-hour UPS.
March 2011 The firs
t
green brands ranking is introduce
d
in Taiwan, with a focus on 10 industries
and 155 brands. ASUS performs well and is recognized in the category of
Information Industry with the “Super Green” award.
April 2011 ASUS
p
articipates in the largest design convention in the worl
d
—
design week in
Milano, Italy—with the theme of “Senses Remix”. ASUS is named in the top-ten list
of the Elita Award.
April 2011 The Gold Medal and Silver Medal of the 19th “Symbol of Excellence” are awarded
to ASUS for 45 products. ASUS is the biggest winner of the year.
April 2011 The 2011 Energy Star Certification is held in Washington D.C. (U.S.A.). ASUS
receives “Excellence in Efficient Product Design” award as the ASUS-designed
Super-Hybrid Engine (SHE) with super energy-saving technology is praised by the
Environmental Protection Agency.
May 2011 ASUS Eee Pad Transformer wins the 2011 Taipei Computex Best Choice Award in
the Best Design and Computer and Systems categories. The world’s first
halogen-free monitor—VW247H-HF—and the Bamboo series
notebooks—U43SD—are awarded with the Green ICT Award. The o!Play Gallery
high-speed USB 3.0 player is awarded Best Choice in the category of Display and
Digital Entertainment while the two-way HDMI Streaming Media Center WAVI won
Best Choice in the Telecommunication category. ASUS outperforms the competition
with 7 awards.
June 2011 ASUS establishes the Shou Yang Digital Technology Co., Ltd, with the acquisition of
AAEON Technology. Shou Yang is the existing corporation after the merger and
acquisition, the company is renamed to AAEON Technology on July 4, 2011. ASUS
Group now holds 65% of the integrated ownership.
June 2011 ASUS introduces the new branding vision of
I
n Search of Incredible, which is used
in marketing of the ASUS N series and highlighted in Jay Chou’s special notebook
edition that focused on combining technology and art.
July 2011 TAITRA organizes the Top 100 Taiwan Brands as part of the centennial celebration
of the founding of Taiwan. ASUS products are recognized by judges and consumers