Experian 2007 Annual Report Download - page 28

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Experian UK and Ireland
26 |Experian Annual Report 2007
Operational review
Experian UK and Ireland delivered a
good performance during the year,
even though market conditions were
challenging. This further demonstrates
the resilience of the portfolio and
underscores its countercyclical qualities.
Credit Services
Includes consumer credit and business information
bureaux and automotive and insurance services
Sales in Credit Services increased by 3% over the year.
The consumer credit environment in the UK remained
challenging, reflecting concerns over levels of consumer
indebtedness and rising interest rates. Experian benefited
as clients shifted spend from customer acquisition
towards cross-selling to existing customers, and to
portfolio and risk management. There was also good
growth in Experian‘s business information activities,
driven by product innovation and market share gains.
Elsewhere, diversification into sectors outside financial
services continues to be highly successful, with further
expansion in both the telecommunications and public
services sectors.
Decision Analytics
Includes credit analytics, decision support software and
fraud solutions
Sales in Decision Analytics showed good growth,
increasing by 8% during the year. Product innovation has
been a driver of this success, as illustrated by good
performances in origination and in customer
management solutions, with new software licensing wins
and significant client renewals. For example, Experian
further extended its relationship with HSBC, signing a
global contract to deliver Basel II models through its
Strategy Management decision support software.
Demand for fraud prevention solutions continues to rise,
as financial institutions further focus on reducing fraud-
related losses. Experian’s Hunter solution has seen
considerable success and has secured several significant
new client wins, including RBS Group, which selected
Hunter for use across multiple brands and product lines.
Marketing Solutions
Includes data and data management (consumer data,
data integrity (QAS and Eiger Systems), database
management (including ClarityBlue) and analytics), digital
services (CheetahMail) and business strategies (including
Mosaic consumer segmentation, economic forecasting
and FootFall)
Total sales in Marketing Solutions were up 31%, with
organic growth of 1%. The latter was held back by the
weak environment for financial services in the UK, and
tough comparables for QAS, attributable to large public
sector contract wins last year. CheetahMail delivered an
excellent performance, benefiting from volume growth of
email campaigns and new client wins.
The contribution to growth from acquisitions of 30%
was primarily attributable to ClarityBlue and Eiger
Systems, both of which performed well during the year.
ClarityBlue secured a significant client win to provide
relationship marketing services globally to a major home
Introduction | Business review | Governance | Financial statements