Experian 2007 Annual Report Download - page 19

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•We have over 100,000 clients, of which the top ten
account for 17% of sales and the top 50 clients 36%
of sales.
•We employ more than 13,000 people with offices
in 36 countries.
•We own and operate consumer credit bureaux in 14
countries and business credit bureaux in 7 countries.
•We classify one billion consumers globally by
socio-demograpic type in over 25 countries
around the world.
As a result of this diversity, Experian is not overly
dependent on any one geography, client, channel or
economy. While Experian as a whole is clearly dependent
on the economic environments in which we operate, our
broad portfolio of products and markets served gives us
some resilience when our major markets weaken. New
products also affect Experian’s performance, as does our
success in gaining share in our chosen markets.
“Explaining Experian” details some of the economic
indicators that Experian monitors.
Competitive position
Although we have
competitors in each of our
principal activities, there is no
single competitor capable of
offering the broad range of products
and solutions that Experian is able to
provide to domestic and multinational clients
around the world on the same scale.
There is limited, if any, public information available on
the market share of each of Experian’s competitors in
each geographic region and across each principal activity.
In particular, because of the breadth of Experian’s
products offered around the world, we often compete
against niche local providers of services in our markets.
However, there are a number of larger and readily
identifiable companies that we view as our key
competitors, which are summarised below:
Credit Services: there are two other national consumer
credit bureaux in the US (Equifax and TransUnion). In the
UK, Experian is the clear market leader in consumer
credit with mainly local competition elsewhere. Dun &
Bradstreet is the only global business credit competitor.
Decision Analytics: the market leader in the US is Fair
Isaac; outside the US, Experian is the major player, facing
mainly fragmented local competition.
Marketing Solutions: there are some large competitors in
the US (such as Acxiom and Harte-Hanks) but
competition elsewhere is local, fragmented and often
specialist.
Interactive: Experian is the clear market leader in selling
credit reports and services direct to consumers ahead of
Equifax, TransUnion, Fair Isaac and other specialist
providers. Our sales are more than twice the size of any
of our competitors. The online lead generation market is
fragmented and Experian has strong market positions in
our chosen areas of operation.
Experian Annual Report 2007 | 17
85
%
85% of our top 50
clients have been
doing business with
Experian for at least
five years