Experian 2007 Annual Report Download - page 18

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Nature of business
Experian is a global leader in providing
information solutions to business clients
and consumers.
We help organisations to find new customers and develop
and manage existing relationships by providing data,
decision-making solutions and processing services. We also
help consumers to understand, manage and protect their
personal information and help them make more informed
purchasing decisions.
Experian’s vision is that our people, data and technology
become a necessarypart of every major consumer
economy around the world.
Data: At the coreof Experian arecomprehensive databases
of credit and marketing information on both consumers
and businesses. These databases, derived from both public
and private sources, contain extensive high quality
information that not only has historical depth, but also
significant breadth across various types of data. The
comprehensive portfolio of data maintained by Experian
makes us a partner of choice for many clients as we offer
more information than any single competitor.
Decisions: Building on this foundation of data, Experian
uses proprietary analytical tools to analyse and interpret the
data and to help business clients to turnraw data into
critical decisions in a timely and consistent manner.Our
tools also help consumers to make more informed financial
and purchasing decisions more quickly.
Distribution: Experian has a verybroad distribution network
helping both business clients and consumers. Wesell to
clients in over 60 countries around the world, in many
different markets including the financial services, retail,
telecommunications, automotive and public sectors. This
broad distribution platform is unmatched within the global
information solutions industry.
As described on pages 4 to 11, Experian has four principal
activities: Credit Services, Decision Analytics, Marketing
Solutions and Interactive. Our business is managed on a
geographic basis with the three key regions being: the
Americas; the UK and Ireland; and Europe, Middle East,
Africa and Asia Pacific (EMEA/Asia Pacific). This structure
enables Experian to understand the different needs and
constraints of each local market and to serve both domestic
and international clients effectively within each region.
Additional detailed information on Experian is available in
“Explaining Experian” which can be viewed on our Group
website at www.experiangroup.com.
Markets in which Experian operates
Experian has a widespread and balanced portfolio by
product type, by vertical market served and by country
served. As examples:
•In the year to 31 March 2007, 44% of sales came
from Credit Services, 12% from Decision Analytics,
21% from Marketing Solutions and 23%
from Interactive.
•In the year to 31 March 2007, 58% of sales came
from the Americas, 25% from UK and Ireland and
17% from EMEA/Asia Pacific.
•Financial services clients account for 53% of our sales,
followed by 14% in direct-to-consumer, 11% for retail
and home shopping, 7% from telecommunications,
utilities and insurance and the balance from
government, publishing and media and automotive.
16 |Experian Annual Report2007
Business review
Overview
Introduction | Business review |Governance | Financial statements
60
We sell to clients in over
60 countries