Experian 2007 Annual Report Download - page 20

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18 |Experian Annual Report 2007
Growth drivers
Experian is well positioned to benefit from a number of
key drivers of long-term growth. These include:
• Global growth in consumer credit: this leads to
increased demand for data from our credit bureaux
and increased use of our Decision Analytics’ tools to
help clients control credit risk and prevent fraud.
• Increased use of the Internet by consumers and
businesses to both research and buy products and
services; companies are switching more of their
marketing spend to the Internet, which helps our
Interactive and Marketing Solutions activities.
• Increase in multi-channel
marketing: companies are using
more channels to communicate
with their customers - away from mass
media such as broadcast and print and
towards email, the Internet, SMS and interactive TV.
Our newer Marketing Solutions activities benefit from
this trend as we help clients to target the right
customer, with the right message, through the
right channel.
• Increase in demand from new vertical markets: clients
in sectors such as telecommunications, automotive and
government want to use the same data and tools that
Experian has successfully developed for the financial
services industry.
• Increase in demand from new and emerging high
growth geographies: as the use of consumer credit,
for example, increases in areas such as Eastern Europe,
Asia Pacific and Latin America, this will drive demand
for Experian’s data and decision tools, although it is
difficult to gauge the ultimate size of some of
these markets.
Overview cont.
Introduction | Business review | Governance | Financial statements
10
%
All acquisitions must deliver a
minimum 10% post-tax return
over time