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Performance Governance Financials Additional information
07
Vodafone Group Plc
Annual Report 2012
3 Vodacom
57m mobile
customers
Growing strongly in Africa
We own 65% of Vodacom which covers
ve countries in Southern Africa –
including South Africa which is the
largest business, accounting for about
85% of revenue, Tanzania, Lesotho,
Mozambique and the Democratic
Republic of Congo. In South Africa we
arethe market leader and continue to
deliver strong revenue growth due to the
rapid take up of mobile data services.
4 UK
19m mobile
customers
Our rst market
We made the rst UK mobile phone
callin 1985and we were the rst UK
mobile network operator to launch
commercial 3G services in 2001. Our
business has expanded rapidly and
today we account for 26% of the UK
market (measured byrevenue) and
havea market leading 37% share of
themobile enterprise market.
6 India
150m mobile
customers
Our largest market
bycustomers
We acquired a controlling stake in India
in 2007. Since then we have grown the
customer base from 28 million to over
150 million and increased our revenue
market share from 16% to 21%. Through
our investments in 3G technology and
low cost handsets we are bringing
mobile internet services to this fast
growing market.
7 Verizon Wireless
93m1
mobile
customers
A leading US operator
We own 45% of Verizon Wireless, the
largest mobile operator in the United
States measured by revenue. During last
year Verizon Wireless achieved 7.3%*
service revenue growth driven by
goodcustomer growth and the strong
take-up of mobile data services.
Itsleading 4G network now covers
two-thirds of the US population.
1 Germany
36mmobile
customers
Our largest market
byrevenue
We are the leading mobile operator
inGermany, with a revenue market
share of 35%. In 2010 we became
therst operator in Germany to launch
super fast 4G mobile data services
withpeak data download speeds of
upto 50 Mbps. Germany is our largest
marketfor xed broadband customers
with 3.4 million users.
5 Spain
18m mobile
customers
Challenging market
conditions
The economic recession is extremely
harsh in Spain, with unemployment at
24% leading to signicant declines in
organic revenue as customers cut back
on spending. We remain condent of
Spain’s longer term prospects and
therefore we recently invested around
£500million in new spectrum which will
be used to rollout 4Gservices.
2 Italy
30m1
mobile
customers
We are the largest mobile
operator in Italy
We acquired operations in Italy in 2000.
In2011 we became the largest mobile
operator and now have a 37% revenue
market share. While the economic
recession led to a fall in revenue during
the year, our exible cost structure, due
to low handset subsidies, has ensured
that overall protability remains high.
Note:
1 Represents 100%. The Group’s share based on
its equity interests are 23 million in Italy and
42million in Verizon Wireless.
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