Vodafone 2012 Annual Report Download - page 44

42
Vodafone Group Plc
Annual Report 2012
Operating results (continued)
Revenue increased by 0.5% including a 0.5 percentage point impact
from favourable foreign exchange rate movements. On an organic basis
service revenue declined by 1.1%* primarily due to the impact of MTR
cuts, competitive pricing pressures and continued economic weakness,
partially offset by growth in data revenue. Growth in the UK, Germany,
the Netherlands and Turkey was offset by declines in most other
markets, in particular, Italy, Spain and Greece.
EBITDA declined by 3.5% including a 1.1 percentage point favourable
impact fromforeign exchange rate movements. On an organic
basisEBITDA decreased by 4.5%*, resulting from higher customer
investmentdue to the increased penetration of smartphones, and a
reduction in service revenue in most markets, partially offset by direct
costefciencies.
Organic
change
%
Other
activity1
pps
Foreign
exchange
pps
Reported
change
%
Revenue – Europe (0.1) 0.1 0.5 0.5
Service revenue
Germany 1.2 (0.1) 1.6 2.7
Italy (3.4) – 1.5 (1.9)
Spain (9.4) (0.1) 1.5 (8.0)
UK 1.6 (0.3) – 1.3
Other Europe 1.7 (0.2) (1.6) (0.1)
Europe (1.1) –0.5 (0.6)
EBITDA
Germany (1.1) – 1.5 0.4
Italy (6.4) – 1.5 (4.9)
Spain (24.9) (0.2) 1.5 (23.6)
UK 5.0 (0.1) – 4.9
Other Europe 1.7 (0.1) 0.3 1.9
Europe (4.5) (0.1) 1.1 (3.5)
Adjusted operating prot
Germany (5.3) 0.1 1.5 (3.7)
Italy (10.4) – 1.6 (8.8)
Spain (39.2) (0.3) 1.4 (38.1)
UK 15.7 (0.2) – 15.5
Other Europe 3.0 (0.6) 2.9 5.3
Europe (9.6) (0.2) 1.7 (8.1)
Note:
1 “Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from
1October 2012. Refer to “Organic growth” on page 171 for further detail.
Germany
Service revenue increased by 1.2%* as strong growth in data and
enterprise revenue more than offset the impact of an MTR cut effective
from 1 December 2010 and increasing competitive pressures. Data
revenue grew by 21.3%* driven by a higher penetration of smartphones,
an increase in those sold with a data bundle and the launch of prepaid
integrated tariffs. Enterprise revenue grew by 5.6%* driven by signicant
customer wins and the success of converged service offerings. A
number of innovative products were launched during the second half of
the 2012 nancial year, including OfceNet, a cloud based solution.
The roll out of LTE has continued, following the launch of services
intheprior nancial year. Nearly 2,700 base stations had been
upgradedto LTE at 31 March 2012, providing approximately 35%
householdcoverage.
EBITDA declined by 1.1%* as the higher revenue was offset by
restructuring costs and regulation changes.
Italy
Service revenue declined by 3.4%* as a result of weak economic
conditions, intense competition and the impact of an MTR cut effective
from 1 July 2011. Strong data revenue growth of 16.8%* was driven
bymobile internet which beneted from a higher penetration of
smartphones and an increase in those sold with a data bundle. From Q3,
all new consumer contract customers are now on an integrated tariff.
Enterprise revenue grew by 5.1%* with a strong contribution from
Vodafone One Net, a converged xed and mobile solution, and growth
in the customer base. Fixed line growth beneted from strong customer
additions although slowed in Q4 due to intense competition.
EBITDA decreased by 6.4%*, and EBITDA margin fell by 1.9*percentage
points resulting from the decline in service revenue partially offset
byoperating cost efciencies such as site sharing agreements and
outsourcing of network maintenance to Ericsson.
Spain
Service revenue declined by 9.4%* impacted by intense competition,
continuing economic weakness and high unemployment during the
year, which have driven customers to reduce or optimise their spend
ontariffs. Data revenue increased by 18.4%* beneting from the
penetration of integrated voice, SMS and data tariffs initially launched
inOctober 2010. Improvements were seen in xed line revenue which
increased by 7.3%* resulting from a competitive proposition leading to
good customer additions. Mobile customer net additions were strong
asa result of our more competitive tariffs and a focus on improving the
retention of higher-value customers.
EBITDA declined by 24.9%*, with a 5.5* percentage point fall in EBITDA
margin, primarily due to lower revenue with sustained investment in
acquisition and retention costs. This was partially offset by operating
cost efciencies.
UK
Service revenue increased by 1.6%* driven by an increase in data and
consumer contract revenue supported by the success of integrated
offerings. This was partially offset by the impact of an MTR cut effective
from 1 April 2011 and lower consumer condence leading to reduced
out-of-bundle usage. Data revenue grew by 14.5%* due to higher
penetration of smartphones and an increase in those sold with a data
bundle.
EBITDA increased by 5.0%* and EBITDA margin improved by 0.6*
percentage points, due to a number of cost saving initiatives, including
acquisition and retention efciencies.
Other Europe
Service revenue increased by 1.7%* as growth in Albania, Malta, the
Netherlands and Turkey more than offset a decline in the rest of the
region, particularly in Greece, Portugal and Ireland, which continued
tobe impacted by the challenging macroeconomic environment and
competitive factors. Service revenue in Turkey grew by 25.1%* driven by
strong growth in consumer contract and data revenue resulting from
anexpanding contract customer base and the launch of innovative
propositions. In the Netherlands service revenue increased by 2.1%*,
driven by an increase in the customer base, partially offset by MTR cuts,
price competition and customers optimising tariffs.
EBITDA grew by 1.7%*, with strong growth in Turkey, driven by a
combination of service revenue growth and cost efciencies, partially
offset by declines in the majority of the other markets.