Vodafone 2012 Annual Report Download - page 30

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Vodafone Group Plc
Annual Report 2012
Enterprise and total
communications
Continued globalisation of marketplaces and the growth
of small businesses looking for more productive ways of
communicating has created growth opportunities for
Vodafone in all enterprise segments from micro-businesses
to multinationals.
Focusing on growth in:
Leading in enterprise
The core criteria our enterprise customers use
when choosing a communications service
provider are speed, simplicity, exibility,
costand security. We are well placed to offer
enterprise customers all of these through
ourmobile and xed converged services,
applications and secure solutions.
Vodafone Global Enterprise
Vodafone Global Enterprise serves the needs
of Vodafone’s largest multi-national corporate
(‘MNC’) customers. MNCs demand a consistent
multi-country offer from Vodafone across our
global footprint. Vodafone Global Enterprise
simplies operations for these customers by
providing them with a single account and
service team, a single contract, single pricing
structures and a single portfolio of products
and services. Vodafone Global Enterprise has
created a market leading portfolio of Managed
Mobility Services providing capabilities
suchasmobile email or device security as a
chargeable managed service in addition to
providing the underlying connectivity and
devices. By providing a broader range of
services Vodafone Global Enterprise extends
its core value proposition of integrating,
managing and simplifying global
communications services for MNC customers.
During the nancial year Vodafone Global
Enterprise achieved revenue of £1.3 billion,
with growth of 11%* across the Group, 12%* in
Europe and 8%* growth in our AMAP region.
Total communications
Enterprise customers are embracing exible
and remote working to improve business
efciency. Vodafone’s xed and mobile
converged solutions and reliable mobile data
services are increasingly vital to our customers’
business operations.
Vodafone One Net offers customers a single
telephone number which rings on both their
xed desk-phone and mobile handset. One
Net users have complete control over where
and when they take their calls. Businesses
have the exibility to change the number of
users depending on their needs. As a result
wehelp improve business efciency, exibility
and cost control. Vodafone One Net users
generate higher revenue and lower churn
thanmobile-only customers.
Consistent with our Group strategy of
continuing to develop services in Europe
andenhance our efciency and realise
scalebenets, in April 2012 we announced a
recommended cash offer for Cable & Wireless
Worldwide plc, a leading UK xed line business.
If our offer is successful ourcombined
business will create a leading integrated xed
and mobile operator in the UK, opening up
attractive opportunities in the unied
communications space.
Enterprise mobile data
Vodafone’s device management solutions
helpcustomers manage the rapidly
increasingnumber of mobile devices, such
assmartphones and tablets, used in their
business. Our reliable and secure data
networks allow our customers to make full use
of the mobile internet for business. Enterprise
data revenue grew 18.2%* this year driven by
smartphone penetration of 40%, as the use of
the internet on smartphones has increased.
Ourenterprise customers range from
small-ofce-home-ofce (‘SoHo’)
businesses and small-to medium-sized
enterprises (‘SME’), through to
largedomestic and multi-national
corporates(‘MNC’). Across the Group
wehave over 30 million mobile
enterprise customers accounting for
around 8% of all customers and around
23% of service revenue.
Market context:
Enterprises spend €86 billion in total in areas
where Vodafone provides its services: mobile
voice, messaging and data.1
Goals:
We want to condently connect businesses
using our expertise in converged services,
delivering unmatched customer experience
and real value for money. Weaimto
continue to gain market share and exploit
opportunities across our geographic
footprint.
Strengths:
Our geographic footprint in Europe allows
usto enhance efciency and realise scale
benets, allowing us to offer customers
bothxed and mobile converged solutions.
Actions:
Our Vodafone One Net proposition offers
customers one number which can be
answered on their desk phone or mobile
phone and is the foundation of our unied
communications strategy.
Progress:
40% of our enterprise customers now
haveasmartphone or tablet across Europe,
pushing enterprise data revenue growth
of18.2%*.
Note:
1 Sourced from IDC, MZA and Vodafone estimates.
Strategy (continued)