Vodafone 2012 Annual Report Download - page 6

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04
Vodafone Group Plc
Annual Report 2012
What we do
and how we do it
We want to be admired for empowering
people – making their lives simpler,
easier and a good deal richer and more
rewarding. These are the four pillars
of the Vodafone Way which forms the
foundation of our culture:
Customer obsessed
We are passionate about exceeding customer
expectations, understanding their needs and earning
theirincreasing loyalty.
Innovation hungry
We promote a climate that fosters innovation
andcalculated risk taking to develop new services
andways ofworking.
Ambitious and competitive
We bring energy and passion to our work, setting
ourselveshigh standards. We measure our success
compared to our competitors not just to our plans.
One company, local roots
We operate as one company across diverse teams and
markets to achieve the best outcome for our customers.
We have an international brand and values, but are part
ofthe local community.
View our year in conversation online:
vodafone.com/ar2012