Vodafone 2012 Annual Report Download - page 36
Download and view the complete annual report
Please find page 36 of the 2012 Vodafone annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.34
Vodafone Group Plc
Annual Report 2012
Our people
The Vodafone Way
The Vodafone Way is about a consistent way of working,
with speed, simplicity and trust. The aim is to be an admired
organisation which delivers through being customerobsessed,
innovation hungry, ambitious andcompetitive, and one
company with local roots.
Organisation effectiveness
and change
We employed around 86,400 people
worldwide during the year. Efciency gains
andrelated headcount reductions in Europe
werepartly offset by selective insourcing of
customer call centres to improve customer
experience, by our acquisition of BelCompany
in the Netherlands to strengthen our retail and
distribution and due to growth inemerging
markets. We are also continuing to move some
transactional and back ofce activities to our
shared services centres inHungary, Egypt
andIndia.
Employment policies
and employee relations
Our employment policies are developed to
reect local legal, cultural and employment
requirements. We aim to be recognised as
anemployer of choice and therefore seek to
maintain high standards and good employee
relations wherever we operate.
Our goal is to create a working culture that
isinclusive for all. We believe that having a
diverse workforce helps to meet the different
needs of our customers across the globe.
Aninclusive culture and environment is one
which respects, values, celebrates and makes
the most of the individual differences we
eachbring to Vodafone, to the benet of
ourcustomers, employees, shareholders,
business partners and the wider communities
in whichwe operate. We do not condone
unfairtreatment of any kind and offer equal
opportunities in all aspects of employment
and advancement regardless of race,
nationality, gender, age, marital status, sexual
orientation, disability, religious or political
beliefs. This also applies to agency workers,
the self-employed and contract workers
whowork for us. In our latest people survey,
88% ofemployees agreed that Vodafone
treats people fairly, regardless of their gender,
background, age or beliefs.
The main emphasis of our global diversity
strategy has been on gender diversity and to
increase the number of women in top senior
management positions which has risen to
19.4% from 16.5% last year. We are committed
to increasing the representation of women at
all levels and to increase the representation of
emerging markets talents in our group function
and senior leadership population. During
theyear we deepened our commitment
todiversity through, for example, running
diversity and inclusion training workshops
forour middle and senior managers and
helping our markets to better embed female
consumer preferences in our products and
services through the MWomen programme.
Health, safety and wellbeing
In 2011 we introduced our new safety plan
tosignicantly reduce fatalities and create an
injury free workplace. As a result we’ve seen
areduction in fatalities to zero in some of our
countries (Turkey, the Democratic Republic of
Congo and Mozambique). Sadly however, 211
people died in the course of Vodafone doing
business around the world. Vehicle related
incidents remain our number one cause of
fatalities and we’re addressing this through
several interventions in local markets. In
Ghana, for example, we set up a programme
that uses vehicle simulators to assess driver
competence, and a weekly analysis of driving
activities through a GPS tracking system to
improve driver safety.
77
Employee engagement score, up from
75in 2011
86,400
Average employees
Living The Vodafone Way
We want everyone to live The
VodafoneWay as a customer obsessed
ambassador for Vodafone so we’ve
created a global online portal where
allemployees can learn about our
products, get close to our customers
and answer the question “Why
Vodafone?” by understanding our
strategy, priorities and differentiators.
Our people are integral to building and
sustaining our success.
Market context:
We are a global company, with operations
inover 30 countries and with around 29% of
our service revenue from emerging markets.
In order to meet our customers’ different
needs we aim to build a diverse workforce
that reects the various societies in which
weoperate.
Goals:
We strive for a broad employee base in
termsof gender and nationality, and
specically target increased representation
of women and emerging market talent at
senior management level.
Strengths:
With around 86,400 employees we have
awealth of talent to draw from to drive our
business forward.
Actions:
We invest nearly £60 million annually
intraining.
Progress:
According to our latest staff survey our
employees’ level of engagement, a
combination of pride, loyalty and motivation,
is in line with other high performing global
organisations.
Note:
1 While there were 21 fatalities involving contractors and employees,
overall fatalities have reduced due to a decrease in fatal incidents
involving members of the public.