Vodafone 2012 Annual Report Download - page 33

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Performance Governance Financials Additional information
31
Vodafone Group Plc
Annual Report 2012
+€3bn
The machine-to-machine market
(SIMtoSIM communication without
human intervention) is expected to
growfrom €3 billion in 20113 to €6 billion
by 20153
.
BMW uses Vodafone’s
machine-to-machine SIMs
In March we announced that Vodafone’s
new SIM chip, which is based on
machine-to-machine technology and
allows different devices to communicate
with each other, has been selected by BMW.
Starting later in 2012, new BMW vehicles
will be tted with specially adapted
Vodafone SIM chips which will provide
drivers with access to innovative in-car
services such as the BMW online service,
a24/7 personal concierge service for
drivers and emergency call functions.
The Vodafone SIM chip has a lifespan of
more than ten years and can withstand
temperatures from minus 40 to plus
85degrees centigrade.
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