Vodafone 2012 Annual Report Download - page 22

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20
Vodafone Group Plc
Annual Report 2012
How we do business
A simple
business model
We buy licences that give us rights to spectrum bands
and we build networks over which we provide calls,
SMSand mobile internet services to customers.
Customers pay for the services and we use the cash
ow generated to reinvest in the business and provide
a good return to our shareholders.
Our reinvestment in the business allows us to make
continuous improvements to our network, strengthen
our brand, and develop our stores and websites to attract
new customers and retain existing ones.
1. Assets
Networks
We aim to have the best mobile network in
each of our markets. Thismeans giving our
customers far-reaching coverage, a very
reliable connection, and increasing speeds
anddata capacity. We believe that over time,
offering a superior network experience will
enable us to secure a premium positioning in
most of our markets.
Our network investment is enhanced by our
ongoing acquisition of mobile spectrum as it
becomes available. For more information on
our network build-out, see page 24.
Distribution
We operate around 14,000 stores across
theGroup, and have extensive networks of
exclusive distribution partners and third party
retailers. We will develop our distribution
further to stay close to our customers,
makingit easy for them to join us from our
competitors, upgrade their existing contract
orjust seek help with the services we offer.
Inaddition, the internet is becoming an
increasingly important part of our sales
andservice mix, and we have signicantly
upgraded our online shop and online service
capabilities over the last three years.
Supplier relationships
We work closely with our suppliers to build
robust networks, develop innovative services
and offer the widest range of the latest devices.
In many cases these are partnerships, where
we will approach a supplier with an idea or a
problem that needs solving, and then work
together to bring a solution to market.
From the customer perspective, the global
reach and scale of Vodafone means that we
will often be the destination for exclusive or
rst-to-market products.
2. Customers1. Assets
Networks
Distribution
Supplier relationships
People
Brand