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Performance Governance Financials Additional information
27
Vodafone Group Plc
Annual Report 2012
Managing scale in India
India is our largest market measured by
customers with over 150 million phone
users. We added 16 million customers
lastyear, which is equivalent to two times
the population of London. Every month
we handle 43 million calls to our call
centres and have the capability to deal
with a diverse customer base given the
22languages and 100 dialects in the
country. With our broad distribution reach,
customers can top up at over 1.4 million
recharge outlets.
Our contribution
to mHealth solutions
Mobile technologies offer signicant
opportunities to improve the accessibility
and effectiveness of health services.
InTanzania our SMS for Life project uses
SMS to track and manage the supply
ofmalaria drugs so patients do not have
to go without. During a six month pilot,
thenumber of clinics without supplies
reduced from 26% to almost zero.
TheSMS for Life project has since
expanded to cover all 5,000 health
facilities across Tanzania.
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