Vodafone 2006 Annual Report Download - page 39

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Vodafone Group Plc Annual Report 2006 37
Summary of Key Performance Indicators
for Principal Markets
2006 2005
Germany
Customers (’000s)(1) 29,191 27,223
Prepaid (%) 53.3 52
Activity level (%)(1)(2) 90.6 93.7
Churn (%)(1) 20.2 18.3
Average monthly ARPU (€)(1)
– Prepaid 8.5 9.8
– Contract 39.2 39.9
– Blended 23.3 24.9
Total voice minutes (millions) 26,787 23,560
Vodafone live! active devices (’000) 6,214 4,845
3G devices (’000)(1) 2,025 358
2006 2005
Italy
Customers (’000s)(1) 18,490 17,280
Prepaid (%) 92.2 92
Activity level (%)(1) 91.2 92.3
Churn (%)(1) 18.7 17.2
Average monthly ARPU (€)(1)(2)
– Prepaid 24.3 25.4
– Contract 74.7 76.8
– Blended 28.5 29.9
Total voice minutes (millions) 29,604 28,170
Vodafone live! active devices (’000) 4,097 2,113
3G devices (’000)(1) 2,250 511
2006 2005
Spain
Customers (’000s)(1) 13,521 11,472
Prepaid (%) 50.4 53
Activity level (%)(1) 94.3 94.6
Churn (%)(1) 20.9 21.9
Average monthly ARPU (€)(1)(2)
– Prepaid 15.1 15.1
– Contract 56.9 57.4
– Blended 35.6 34.5
Total voice minutes (millions) 23,835 17,793
Vodafone live! active devices (’000) 5,514 2,992
3G devices (’000)(1) 902 88
2006 2005
United Kingdom
Customers (’000s)(1) 16,304 15,324
Prepaid (%) 61.1 61
Activity level (%)(1) 88.4 90.3
Churn (%)(1) 32.1 29.7
Average monthly ARPU (£)(1)(2)
– Prepaid 9.4 10.3
– Contract 45.7 47.4
– Blended 24.0 25.5
Total voice minutes (millions) 28,059 25,486
Vodafone live! active devices (’000) 4,181 3,443
3G devices (’000)(1) 1,033 190
2006 2005
US – Verizon Wireless
Customers (’000s)(1) 23,530 20,173
Churn (%)(1) 14.7 17.2
Average monthly ARPU ($)(1)(2)
– Blended 51.4 52.4
Acquistion and retention costs as a percentage of
service revenue (%) 12.4 12.9
Notes:
(1) See page 49 for definitions.
(2) During the year ended 31 March 2006, the definition of an active customer was revised to one who either pays a monthly
fee or has made or received a chargeable event in the last three months. The information for the year ended 31 March
2005 has been restated using this revised definition.
Performance