Reebok 2006 Annual Report Download - page 93
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089
European Sales Grow 9% on a Currency-Neutral Basis
Sales for brand adidas in Europe increased 9% on a currency-
neutral basis, strongly impacted by the 2006 FIFA World
Cup™. The region’s emerging markets, in particular Russia,
but also Germany and Scandinavia, grew at double-digit
rates, more than compensating declines in the UK. In euro
terms, revenues also grew 9% to € 3.302 billion in 2006 from
€ 3.042 billion in 2005.
Currency-Neutral Sales in North America Up 13%
On a currency-neutral basis, adidas sales in North America
increased 13% in 2006 with double-digit sales growth in both
the USA and Canada. In euro terms, revenues improved 12%
to € 1.321 billion from € 1.179 billion in the prior year.
Asian Sales Grow 20% on a Currency-Neutral Basis
In 2006, adidas sales in Asia grew 20% on a currency-neutral
basis, due to double-digit sales growth in all major markets,
in particular China. The region’s other emerging markets,
notably India, underlined their potential to become future
growth drivers. This represents an increase of 18% in euro
terms to € 1.538 billion from € 1.300 billion in 2005.
Currency-Neutral Sales in Latin America Up 33%
Brand adidas sales in Latin America increased 33% on a
currency-neutral basis, making it the fastest growing region
within the adidas segment. Solid increases in all markets, in
particular continued strong double-digit sales growth in Bra-
zil, Argentina and Chile, contributed to this positive develop-
ment. In euro terms, sales improved 37% to € 425 million in
2006 from € 310 million in 2005.
adidas Net Sales by Region
Latin America 7% Europe 50%
North America 20%
Asia 23%
» adidas Business Performance
Development by Segment ›
Currency-Neutral Own-Retail Sales Increase 34%
In 2006, adidas opened 102 additional concept stores and
35 new factory outlets. Major openings included Sport Perfor-
mance stores in Paris, San Francisco and Hong Kong as well
as Sport Heritage stores in Copenhagen, Dallas and Toronto.
As a result, the store base at the end of 2006 comprised
414 concept stores, 256 factory outlet stores and 203 conces-
sion corners worldwide. adidas own-retail activities made up
15% of brand sales in 2006, up from 13% in the prior year.
This represents an increase of 34% in currency-neutral terms
and 33% in euros to € 1.009 billion in 2006 from € 757 million
in 2005, driven by double-digit increases in comparable store
sales and new store openings.
adidas Own-Retail Sales by Channel
Internet 1% Factory outlets 52%
Concession corners
5%
Concept stores 42%
adidas Own-Retail Stores
2006 2005
Total 875 708
Concept stores
Factory outlets
Concession corners
E-commerce
414
256
203
2
312
221
174
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