Reebok 2006 Annual Report Download - page 69
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065
Corporate Functions ›» Sustainability
» Employees
Employees
At the adidas Group, we know that our people are crucial
to our success. Becoming the global leader in the sport-
ing goods industry depends on the performance, potential,
enthusiasm and dedication of our employees. The way we
reward our staff has to be fair and related to Group and
individual achievements. We aim to develop our employees
with opportunities for career progression, while striving to
promote a culture that celebrates our diversity, promotes
global mobility and helps our staff achieve a healthy work-
life balance. adidas Group employees have a responsibility
to adhere to our employee code of conduct; and as employ-
ers we have a responsibility to ensure their health and
safety at work.
Reebok Consolidation Drives Employee Growth
At December 31, 2006, the Group employed 26,376 people,
which represents an increase of 66% versus the previous
year’s level of 15,935. This strong growth is mainly related to
the acquisition of Reebok. In addition, new employees were
primarily added in adidas own-retail activities as well as at
adidas in Asia. The Group excluding Reebok employed 18,821
people at year-end. Personnel expenses increased 54% to
€ 1.087 billion in 2006 from € 706 million in 2005 (see Note
26, p. 173), representing 29% of the Group’s total operating
expenses (2005: 28%). Personnel expenses for the Group
excluding Reebok increased 13% to € 800 million.
Workforce Spread around the Globe
Our employees work at more than 150 locations around the
world. In 2006, 42% of our staff were employed in Europe
(2005: 50% excluding Reebok), 35% in North America (2005:
22% excluding Reebok), 19% in Asia (2005: 24% exclud-
ing Reebok) and 4% in Latin America (2005: 5% excluding
Reebok). The strong growth in the number of employees in
North America was attributable to the acquisition of Reebok,
where the majority of the workforce is US-based.
Number of Employees1)
2002
2003
20042)
20052)
20063)
14,716
15,686
14,219
15,935
26,376
1) At year-end
2) Figures reflect continuing operations as a result of the divestiture of the Salomon
business segment.
3) Including Reebok business.
1) Including Reebok business.
Employees by Region1)
Latin America 4% Europe 42%
Asia 19%
North America 35%