Reebok 2006 Annual Report Download - page 122

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»
118 ANNUAL REPORT 2006 › adidas Group ›
CAMPAIGNS
AND PRODUCTS Our brands are the heart and soul of the adidas Group. And brand
campaigns and communication are our most direct way of connecting
with consumers around the globe. The following pages highlight
some of our biggest and most exciting campaigns for 2007.
» The adidas “Impossible Is Nothing” campaign expands in 2007 with
a whole new look and feel to inspire consumers to overcome their
personal “impossibles”.
» Reebok launches the global “Run Easy” advertising campaign
which communicates the fun and joy of running to all consumers.
» TaylorMade-adidas Golf presents the “Our longest driver ever. Pick
One.” campaign to focus consumer attention on the leading position
the TaylorMade brand enjoys on the PGA tour.
And this is just the beginning. Whether it be highlighting the innova-
tive features of our performance products or showcasing the depth
of our sports lifestyle offering, we believe these brand campaigns
illustrate an important way that our Group is “setting the pace” in
our industry.
Campaigns and Products ›