Reebok 2006 Annual Report Download - page 46

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Group Management Report ›
042 ANNUAL REPORT 2006 › adidas Group ›
Structure and Strategy
One of the key strengths of our Group lies in the diver-
sity and breadth provided by our portfolio of brands.
Our brands share a common commitment to performance,
technological innovation and design and to offering cus-
tomized products and distribution. However, each brand
has a distinct identity, which is clearly focused to meet
the needs of a specific segment within the sporting goods
market. This differentiation is crucial and helps us maxi-
mize our impact with consumers.
The adidas Group strives to be the global leader in the sporting goods industry with
sports brands built on a passion for sports and a sporting lifestyle.
We are consumer focused » and therefore we continuously improve the quality, look,
feel and image of our products and our organizational structures to match and exceed
consumer expectations and to provide them with the highest value.
We are innovation and design leaders » who seek to help athletes of all skill levels
achieve peak performance with every product we bring to market.
We are a global organization » that is socially and environmentally responsible, creative
and financially rewarding for our employees and shareholders.
We are committed » to continuously strengthening our brands and products to improve
our competitive position.
We are dedicated » to consistently delivering outstanding financial results.
› Structure and Strategy