Reebok 2006 Annual Report Download - page 3

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Our Brand Portfolio
» adidas is a key player in the sporting goods market with
leadership positions in footwear, apparel and hardware.
adidas products offer technological innovation and cutting-
edge designs to athletes of all skill levels who aspire to
achieve peak performance. The adidas brand is structured
in three divisions: Sport Performance, Sport Heritage and
Sport Style.
2006 2005 Change
Sales 6,626 5,861 13.1%
Gross profit 3,059 2,654 15.3%
Gross margin 46.2% 45.3% 0.9pp
Operating profit 788 693 13.6%
Operating margin 11.9% 11.8% 0.1pp
Employees 14,906 12,395 20.3%
Rounding differences may arise in percentages and totals.
adidas € in millions
» TaylorMade-adidas Golf offers a full range of golf hard-
ware, footwear, apparel and accessories. It is market
leader in the metalwoods category. TaylorMade-adidas
Golf markets products under the brand names TaylorMade,
adidas Golf and Maxfli.
» Reebok is a leading worldwide designer, developer
and marketer of sports, fitness and casual footwear,
apparel and hardware products that combine the attri-
butes of athletic performance and style. Reebok’s mission
is to always challenge and lead through creativity. Its
position is to celebrate individuality in sport and life. The
Reebok segment comprises three brand units: Reebok,
Reebok-CCM Hockey and Rockport.
2006 2005 Change
Sales 2,473 2,7182) (9.0%)
Gross profit 3) 865 — —
Gross margin 3) 35.0% — —
Operating profit 3) 86 — —
Operating margin 3) 3.5% — —
Employees 7,545 — —
Rounding differences may arise in percentages and totals.
1) Only includes eleven months of the twelve-month period.
2) Not consolidated within the adidas Group. Reebok prior year results are based
on US-GAAP not IFRS.
3) Including effects from purchase price allocation.
Reebok1) € in millions
2006 2005 Change
Sales 1) 856 709 20.8%
Gross profit 1) 376 312 20.5%
Gross margin 1) 43.9% 44.0% (0.1pp)
Operating profit 1) 73 50 44.1%
Operating margin 1) 8.5% 7.1% 1.4pp
Employees 1,368 1,282 6.7%
Rounding differences may arise in percentages and totals.
1) 2006 figures include Greg Norman apparel business from February 1 to November 30.
Excluding Greg Norman wholesale business from December 1, 2006.
TaylorMade-adidas Golf € in millions