Reebok 2006 Annual Report Download - page 133
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129
adidas ›» Originals
Brand communication for sports lifestyle products needs to have a different look
and feel to connect with consumers. And in 2007, adidas Originals is all about
“Free Thinking“. Each element of the campaign combines items from a real and an
imaginary world, creating inventive, playful and enticing visuals that highlight
unique features of the collections. Key collections included in this campaign are
“Sleek” by graffiti artist Fafi, Missy Elliott’s signature line “Respect M.E.” and
“Freizeit”.
adidas
ORIGINALS
«