Reebok 2006 Annual Report Download - page 126
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122 ANNUAL REPORT 2006 › adidas Group ›Campaigns and Products ›
“Impossible Is Nothing” will also be used in 2007 to let consumers tell us about
their own “impossibles” with stories that can touch the heart or make us laugh.
These personal anecdotes will then be featured alongside some of adidas’ key
innovations including the adiStar and the MEGABOUNCE to produce creative print
ads and point-of-sale material. The campaign reminds consumers that adidas
knows their goals and can help them achieve their own personal “impossibles”.
adidas
RUNNING
»