Reebok 2006 Annual Report Download - page 49
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045
Extending Innovation and Design Leadership
At the adidas Group, we are dedicated to continuously devel-
oping and commercializing industry-leading technologies
and designs. Innovation plays a significant role in differentiat-
ing our product offering from competitors and helping us to
deliver on core strategies. One of our important growth driv-
ers in recent years has been the Group’s ability to consistently
bring major innovations to the market, creating new exciting
products, superior functionality and attractive designs. We are
committed to launching at least one major new technology or
technological evolution per year. By harnessing the extensive
R&D expertise within our Group, we will continue our wide-
ranging efforts to generate both trade and consumer inter-
est (see Research & Development, p. 69). This will allow us
to introduce new products at high price points, positively
impacting the Group’s margins. Strategic partnerships with
Stella McCartney, Yohji Yamamoto, Scarlett Johansson, Polar
and Porsche Design are examples of our efforts to widen our
design and innovation reach and imbue our products with the
excitement consumers demand.
adidas Group ›» Group Strategy
Financial Performance Drives Shareholder Value
Sustainable revenue and operating profit growth are critical to
our success (see Internal Group Management System, p. 48).
At all our brands we will pursue the most value-enhancing
avenues for growth, with particular emphasis on bringing the
Reebok brand in line with the Group’s profitability standards.
In addition, rigorously managing working capital and optimiz-
ing financial leverage through debt reduction continue to be
priorities for us. Creating value for our shareholders through
significant free cash flow generation drives our overall
decision-making process. At the same time, we remain com-
mitted to increasing returns to shareholders through above
industry average share price performance and dividends.