Reebok 2006 Annual Report Download - page 111
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Backlogs at Reebok Brand Improve Sequentially
Backlogs for the Reebok brand at the end of 2006 decreased
12% versus the prior year on a currency-neutral basis, show-
ing a sequential improvement from the prior quarter. In euro
terms, this represents a decline of 18%. Footwear backlogs
declined 15% in currency-neutral terms (– 21% in euros),
mainly due to decreases in Reebok’s lifestyle offering in North
America. Apparel backlogs were down 9% on a currency-
neutral basis (–14% in euros) as a result of a decline in both
Reebok’s licensed and branded apparel business, particu-
larly in North America. The transfer of the NBA and Liverpool
licensed businesses from Reebok to adidas also negatively
affected apparel backlogs development. Excluding the effects
of this transfer, total Reebok backlogs decreased 10% on a
currency-neutral basis.
Positive Retail Feedback for TaylorMade-adidas Golf
Because of the different order profile in golf compared to other
parts of our business, we do not provide order information for
TaylorMade-adidas Golf. However, trade show performance
and ongoing dialog with customers supports continued posi-
tive development of the segment.
Currency-Neutral Development of adidas Order Backlogs by
Product Category and Region1) in %
North
Europe America Asia Total
Footwear (5) (13) 29 (1)
Apparel (1) 5 16 5
Total2) (5) (6) 21 1
1) At year-end, change year-over-year.
2) Includes hardware backlogs.
Development of adidas Order Backlogs in € by Product Category
and Region1) in %
North
Europe America Asia Total
Footwear (6) (22) 19 (6)
Apparel (2) (6) 6 (0)
Total2) (6) (16) 11 (4)
1) At year-end, change year-over-year.
2) Includes hardware backlogs.
Currency-Neutral Development of Reebok Order Backlogs by
Product Category and Region1) in %
North
Europe America Total2)
Footwear (8) (25) (15)
Apparel (11) (24) (9)
Total3) (7) (25) (12)
1) At year-end, change year-over-year.
2) Includes Asia backlogs.
3) Includes hardware backlogs.
Development of Reebok Order Backlogs in € by Product
Category and Region1) in %
North
Europe America Total2)
Footwear (9) (33) (21)
Apparel (13) (32) (14)
Total3) (8) (33) (18)
1) At year-end, change year-over-year.
2) Includes Asia backlogs.
3) Includes hardware backlogs.
107