Reebok 2006 Annual Report Download - page 42

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038 ANNUAL REPORT 2006 adidas Group
Operational and Sporting
Highlights 2006
January
adidas Group acquires Reebok International
Ltd. (USA) on January 31, providing the new
Group with an impressive footprint in the global
sports market.
February
More than 500 athletes compete in the newly
designed adidas Olympic range at the 2006
Torino Winter Olympics, underlining adidas’
position as the true Olympic brand.
February
adidas introduces a football revolution, the first
ever modular football boot, +F50 TUNIT, which
generates strong sell-throughs and later in the
year wins the Federal Republic of Germany’s
prestigious 2007 Design Award in the category
“Leisuretime, Sports and Travel”.
February
The adidas_1, the world’s rst intelligent
basketball shoe, debuts with superstar Tim
Duncan wearing a pair during the NBA All-Star
Game weekend in Houston, Texas, USA.
March
adidas and Stella McCartney extend their
successful collaboration to 2010 and present
the Fall/Winter 2006 collection in Aspen,
Colorado, USA, introducing wintersports as a
new category.
March
adidas is honored with the prestigious Adver-
tiser of the Year award at the 53rd Cannes Lions
International Advertising Festival.
April
adidas signs an 11-year strategic global mer-
chandising agreement with the NBA, making
adidas the official uniform and apparel provider
for the NBA from the 2006/07 season onwards.
May
Reebok signs a multi-year partnership with
Vince Young, who is later named NFL Rookie of
the Year.
May
The adidas Group takes over distribution rights
for the Reebok brand in Russia and China.
Distributor buyouts in the Czech Republic and
Slovakia are announced in subsequent months.
June
On June 6, the company’s name change to
adidas AG and share split in a ratio of 1: 4 are
implemented on the stock exchange.
June
adidas amazes the world with spectacular
brand communication in diverse locations all
over Germany during the FIFA World Cup™ and
proves to be the dominant football brand with
three participating teams in the quarter-finals,
two in the semi-finals and one in the final.
June
TaylorMade dominates the metalwoods category
on the PGA Tour, being the number one driver,
fairway wood and hybrid brand.
January February March April May June