Reebok 2006 Annual Report Download - page 137

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133
Reebok ›
An important component of revitalizing the Reebok brand is
to remind consumers of the brand’s unique strength in
American performance sports. Reebok has the largest sports
licensing division in the USA and is a leading innovator in
performance products, fan apparel and accessories. As the
official outfitter of the NFL, Reebok is in the position to
exclusively develop and market licensed products. Reebok is
also on the forefront of developing innovative products such
as the Rbk Speed Grip Griptonite™ Glove and the Rbk Pump
Down and Out Cleat, which are showcased here in powerful
national advertising featuring top players such as Torry Holt
and DeAngelo Hall.
Reebok
AMERICAN
FOOTBALL
»
» American Football