Reebok 2006 Annual Report Download - page 143

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139
TaylorMade-adidas Golf ›
“Our longest driver ever. Pick one.” is the new campaign by TaylorMade to celebrate
our two remarkably long new drivers, the r7® SuperQuad and the Burner® driver,
both of which were quickly put into play by US PGA Tour professionals eager to take
advantage of their superior performance.
The r7® SuperQuad incorporates Movable Weight Technology™ (MWT™) and four
cartridge ports to give calculating players the freedom to change their launch angle
and spin rate to promote maximum distance. The Burner® driver delivers speed,
power and distance via its light weight and long length to bold players who prefer to
swing fast and hard. Both drivers feature ultra-large and forgiving 460 cc heads (the
maximum size allowed by the United States Golf Association) with TaylorMade’s
advanced Inverted Cone clubface technology, which unites to promote high ball
speed and long distance on off-center hits. Together, the r7® SuperQuad and
Burner® are expected to drive expansion in the metalwoods category.
adidas Golf’s new POWERBAND performance footwear is promoted through the
“Equipment for Your Body” marketing campaign. This shoe employs three
proprietary technologies to deliver greater stability, balance and leverage,
helping athletes of all abilities to produce a more confident
and aggressive swing.
TaylorMade-adidas Golf
DRIVERS AND FOOTWEAR
»
» Drivers and Footwear