Reebok 2006 Annual Report Download - page 138

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134 ANNUAL REPORT 2006 › adidas Group ›Campaigns and Products ›
In 2007, two campaigns will remind consumers of Reebok’s unique strength
in the women’s segment.
Scarlett “Hearts” Rbk
Scarlett “Hearts” Rbk is a signature collection developed in collaboration with Hollywood
actress Scarlett Johansson. It combines classic, 80’s-inspired athletic silhouettes with modern
feminine detailing and bold, unexpected twists. Reebok’s Scarlett “Hearts” Rbk apparel will
include hooded tunics, track jackets, baseball tees, racer tanks and leggings. The footwear line
is focused on modern interpretations of Reebok’s first running shoe, the Aztec. Scarlett “Hearts”
Rbk will be strongly supported with global marketing programs throughout the year.
Freestyle Forever
The “Freestyle Forever” campaign is a celebration of the timeless fashion of the Freestyle
footwear collection. This 25th anniversary collection brings back now-trendy artwork from the
late 80’s, with unique materials, bright colors and metallic finishes, as well as an
exclusive shoe by star designer Rolland Berry.
Reebok
WOMEN’S
»