Reebok 2006 Annual Report Download - page 43

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039
June
adidas and UEFA sign a long-term partnership
granting adidas global sponsorship rights for
the UEFA EURO 2008™ in Austria and Switzer-
land and the UEFA Champions League. Later in
the year, adidas and the Mexican Football Fed-
eration (FMF) announce a long-term partner-
ship until 2014.
June
Joe Thornton and Alexander Ovechkin, ice
hockey forwards sponsored by Reebok-CCM
Hockey, win the NHL awards as MVP and Rookie
of the Year, respectively.
July
Reebok announces a multi-year partnership
with Hollywood star Scarlett Johansson includ-
ing a signature collection of athletic-inspired
lifestyle footwear and apparel called Scarlett
“Hearts” Rbk debuting in spring 2007.
August
Runner’s World Magazine announces Reebok as
winner of the coveted “Editor’s Choice” Award
for the Trinity KFS running shoe.
September
Effective September 1, the adidas Group pur-
chases the remaining 49% of shares from the
joint venture partner in order to assume full
ownership of adidas Korea Ltd. in Asia’s third
largest market.
September
Yohji Yamamoto and adidas announce the exten-
sion of the successful collaboration until 2010.
Earlier in the year, the first Y-3 flagship store
was opened in Tokyo.
September
Reebok launches the new global advertising
campaign “When Did I Know?” featuring some
of the top players in the NFL and revealing the
defining moments that led them to where they
are today.
September
adidas sponsored Haile Gebrselassie secures
the first Ethiopian victory in the history of the
Berlin Marathon. adidas athletes are victorious
at more than 10 major marathon events during
the year.
October
The world’s largest adidas Sport Performance
store opens in Paris attended by top adidas ath-
letes such as Zinédine Zidane, Justine Henin-
Hardenne and Djibril Cissé. The store features
1,750 m2 sales floor space on two levels. Other
major openings in 2006 include Hong Kong and
San Francisco.
November
“Popular Science” magazine announces that
the adidas +Teamgeist™ soccer ball has been
chosen to receive its 2006 “Best of What’s New
Award” in the “Recreation” category. Nearly
14 million +Teamgeist™ balls are sold around
the 2006 FIFA World Cup™.
November
Justine Henin-Hardenne climbs to the top of the
WTA rankings after winning the Sony Ericsson
Championships in Madrid. Other victories dur-
ing the year include her fifth Grand Slam title
at Roland Garros and wins at the WTA tourna-
ments in Sydney, Dubai, Eastbourne and New
Haven.
December
MLB Properties Inc. name Reebok as official
licensee of apparel for the fan and lifestyle con-
sumer. The multi-year partnership expands the
existing partnership, in which Reebok is already
the MLB Official Authentic Collection Supplier
of footwear.
July August September October November
Operational and Sporting Highlights 2006 ›