Reebok 2006 Annual Report Download - page 128
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124 ANNUAL REPORT 2006 › adidas Group ›Campaigns and Products ›
“Impossible Is Nothing” is also a core element of adidas football brand communication
in 2007. Here the story focuses on a battle between two fictitious clubs: “Predator F.C.”
and “F50 Club de Fútbol”, which each feature a star line-up of players dedicated to one
of the brand’s two best footwear products: “Predator®” and “+F50 TUNIT”. Predator F.C.
believes “Every hero needs a team” and focuses on players such as David Beckham,
Michael Ballack, Kaká and Juan Román Riquelme who have proven themselves as
individuals first but gained iconic stature by elevating the level of the team play they
inspire. F50 Club de Fútbol features up-and-coming young stars such as Lionel Messi,
Arjen Robben, Lukas Podolski and Fred who believe “Every team needs a hero”. They
are famous for breaking away from the pack to get noticed and defying the conventions
of the game. This campaign invites consumers to sign up for one of the clubs and then
to participate in a football tournament alongside their heroes.
adidas
FOOTBALL
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