Reebok 2006 Annual Report Download - page 131

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127
adidas ›» Basketball
adidas will also utilize the inspiration of “Impossible Is Nothing” to fuel further
campaigns in 2007 to provide a broad message to different consumer groups.
One of the best examples of this fresh creative approach is the “It Takes 5ive”
global basketball campaign. It is based on the brand’s core belief that the sport is
bigger than the individual, and that athletes working together can do great things.
This campaign features a team of five top NBA players: Chauncey Billups, Tim
Duncan, Gilbert Arenas, Kevin Garnett and Tracy McGrady all doing what they do
best to blend together for a perfect slam dunk. Each wears his own signature
shoe which is then launched throughout the basketball season.
adidas
BASKETBALL
«
» Kevin Garnett, KG Bounce
» Tracy McGrady, T-MAC 6 » Gilbert Arenas, Gil Zero » Chauncey Billups, C-Billups» Tim Duncan, Stealth CC