Reebok 2006 Annual Report Download - page 47

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043
adidas Sport Performance (78% of adidas sales)
The adidas Sport Performance division is completely focused on
the athlete who demands performance first and style second. Every
sport is important, but the main categories of running, football, bas-
ketball and training apparel are the primary focus of this division.
adidas Sport Heritage (22% of adidas sales)
The adidas Sport Heritage division looks to our past for inspiration
and direction for the authentic and contemporary products
of the future. These products have a clear foundation in sport but
are meant for lifestyle and street wear.
adidas Sport Style (<1% of adidas sales)
The adidas Sport Style division is directed at the style- and fashion-
conscious consumer who still desires the look and attitude of sport
but in a new, more sophisticated interpretation. It is the foundation
in sport that adidas and this consumer share that makes this division
so exciting and full of potential.
Reebok (80% of Reebok sales)
Reebok is an American-inspired, global brand that creates and
markets sports and lifestyle products built upon a strong heritage
and authenticity in sports, fitness and women’s categories. The
brand is committed to designing products and marketing programs
that reflect creativity and the desire to constantly challenge the
status quo.
Reebok-CCM Hockey (8% of Reebok sales)
Reebok-CCM Hockey is the world’s largest designer, manufacturer
and marketer of hockey equipment and related apparel under the
world’s most recognized hockey brand names: Rbk Hockey and CCM.
Rockport (12% of Reebok sales)
Building on 35 years of engineering expertise and commitment
to innovation, Rockport designs and markets dress, dress casual,
casual and outdoor footwear in addition to apparel and accessories
that incorporate dynamic technology and modern style delivering
real and tangible differences to the consumer.
TaylorMade (71% of TaylorMade-adidas Golf sales)
TaylorMade, a leader in the industry and the number one metal-
wood in golf, focuses on consumers who seek the most innovative,
performance-enhancing golf equipment available, including techno-
logically superior drivers, fairway woods, irons, putters and balls.
adidas Golf (24% of TaylorMade-adidas Golf sales)
adidas Golf targets active, serious, athletic-minded players who
understand that the right technologies can dramatically improve
the performance of golf footwear and apparel.
Maxfli (5% of TaylorMade-adidas Golf sales)
Maxfli designs and develops golf balls that combine superior
distance, spin and feel for the top-value segment of the market.
adidas Group ›» Corporate Mission Statement
» Our Brands and Divisions
(66% of Group sales) (25% of Group sales) (8% of Group sales)
(1% of Group sales is related to HQ/Consolidation.)