Reebok 2006 Annual Report Download - page 134
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130 ANNUAL REPORT 2006 › adidas Group ›
In 2007, Reebok kicks off the global “Run Easy” campaign.
This is the brand’s most important advertising campaign of
the year. The message is simple: Reebok wants to inspire
consumers to fulfill their potential and celebrate their
individuality. The campaign shows consumers that there is a
different way to look at the sport of running. Running is not
only about blood, sweat and tears. Instead, Reebok wants to
celebrate the camaraderie, joy and fun of running – “Run
Easy”. The campaign will feature some of Reebok’s best
athletes in Premier running footwear and performance
apparel, demonstrating how they “Run Easy”.
Reebok
RUNNING
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