Kodak 2008 Annual Report Download - page 100

98
NOTE 23: SEGMENT INFORMATION
Current Segment Reporting Structure
For 2008, the Company had three reportable segments: Consumer Digital Imaging Group (“CDG”), Film, Photofinishing and
Entertainment Group (“FPEG”), and Graphic Communications Group (“GCG”). The balance of the Company's continuing operations,
which individually and in the aggregate do not meet the criteria of a reportable segment, are reported in All Other. A description of
the segments is as follows:
Consumer Digital Imaging Group Segment (“CDG”): CDG encompasses digital still and video cameras, digital devices such as
picture frames, snapshot printers and related media, kiosks and related media, APEX drylab systems which were introduced in the
first quarter of 2008, consumer inkjet printing, Kodak Gallery, and imaging sensors. The APEX drylab system provides an alternative
to traditional photofinishing processing at retail locations. CDG also includes the licensing activities related to the Company's
intellectual property in digital imaging products.
Film, Photofinishing and Entertainment Group Segment (“FPEG”): FPEG encompasses consumer and professional film, one-
time-use cameras, graphic arts film, aerial and industrial film, and entertainment imaging products and services. In addition, this
segment also includes paper and output systems, and photofinishing services. This segment provides consumers, professionals,
cinematographers, and other entertainment imaging customers with film-related products and services and also provides graphic
arts film to the graphics industry.
Graphic Communications Group Segment (“GCG”): GCG serves a variety of customers in the creative, in-plant, data center,
commercial printing, packaging, newspaper and digital service bureau market segments with a range of software, media and
hardware products that provide customers with a variety of solutions for prepress equipment, workflow software, analog and digital
printing, and document scanning. Products and related services include workflow software and digital controllers; digital printing,
which includes commercial inkjet and electrophotographic products, including equipment, consumables and service; prepress
consumables; output devices; and document scanners.
All Other: All Other is composed of Kodak's display business and other small, miscellaneous businesses.
Transactions between segments, which are immaterial, are made on a basis intended to reflect the market value of the products,
recognizing prevailing market prices and distributor discounts. Differences between the reportable segments’ operating results and
assets and the Company’s consolidated financial statements relate primarily to items held at the corporate level, and to other items
excluded from segment operating measurements.
No single customer represented 10% or more of the Company's total net sales in any period presented.