IHOP 2009 Annual Report Download - page 5

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03
in the industry. With the April 2009 opening of our rst
IHOP restaurant in Vermont, franchisees now operate in
all 50 states. IHOP franchisees are set to open our 1,500th
restaurant in 2010 as IHOP system expansion continues.
At the same time, we have made tremendous strides
with the revitalization of the Applebee’s brand. Applebee’s
franchisees also reached an important milestone in
December 2009, opening our 2,000th restaurant.
We are the only full-service restaurant brand to achieve
this milestone. We exited 2009 seeing initial signs of
stabilization in our business, and we could not be more
excited about the future. As we prepare to celebrate our
30th anniversary in 2010, Applebee’s is positioned to drive
system momentum. This year, every aspect of our menu,
marketing, operations and remodel strategies will culminate
into a powerful, differentiated position that will dene
leadership in the grill & bar category.
Julia A. Stewart
Chairman and Chief Executive Ofcer, DineEquity, Inc.
get better.
To our DineEquity family
of shareholders:
It has been said that, in difcult times, leaders lead.
2009 was such a year, and I am proud of the many ways
that our Applebee’s, IHOP and Shared Services teams rose
to the occasion. We focused our efforts on those things
within our control, and we are now beginning to reap the
rewards. After more than 50 years in business, our IHOP
brand is stronger than ever. In 2009, IHOP was the market
share leader in family dining for the third consecutive year.
IHOP also reported the highest annual system-wide sales
in the category, solid same-store sales results and new
franchise restaurant development among the strongest