IHOP 2009 Annual Report Download - page 18
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16
We balance stability with agility.
The resources and nancial discipline of the world’s
leading restaurant company. The personal connections
of a local business. At DineEquity, our unique business
model gives team members, franchisees and guests the
best of both worlds. It gives us the stability to weather
difcult economic conditions, the agility to focus on
speed-to-market and the ability to leverage our Shared
Services operating structure to optimize the time and
resources dedicated to the growth of our brands.
We harness the power of our
franchisees.
At DineEquity, we know that we are only as good as our
franchisees, and our Applebee’s and IHOP franchisees are
the best in the industry. The operating experience resident
throughout our systems is unparalleled. It is our job to
mine that expertise and share it through best demonstrated
practices, as we learn from each other and collaborate to
make our great brands even better.
We champion the causes our
communities cherish.
At DineEquity, we are committed to making positive
contributions to the communities we serve. This is why
we are proud to sponsor events like National Pancake
Day at IHOP and Veteran’s Day at Applebee’s.
Our momentum is
unstoppable.
For ve years running, IHOP has invited guests nation-
wide to enjoy a free short stack of IHOP’s signature
buttermilk pancakes, and, in return, to consider donating
to Children’s Miracle Network and other designated local
charities. To date, IHOP’s National Pancake Day efforts
have generated more than $5.3 million in donations which
have helped provide research, education and care for millions
of children around the country. Giving back is a hallmark
of what the IHOP brand stands for.
At Applebee’s, we saluted more than one million of
America’s veterans and active duty service men and
women with a special Veteran’s Day event in November
2009. In recognition of their service to our country,
America’s veterans and active duty military from coast to
coast were invited to enjoy a free entrée. It was our way of
thanking America’s real heroes, the men and women of
the military who help keep our neighborhoods safe. We
plan to do it again in 2010, and for years to come.
We deliver on our promises.
Our team is making impactful, sustainable, visible and
positive progress toward living our vision and values.
We are more responsive, innovative and collaborative than
we were last year, and we are not holding back. We infuse
every effort with a clear sense of accountability and an
unwavering commitment to doing what is right for our
brands now and for the long term.