IHOP 2009 Annual Report Download - page 11
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franchise systems to benet the bottom line of our
franchise and company-operated restaurants, it does not
get any better than this. CSCS leverages the buying power
of more than 3,400 Applebee’s and IHOP restaurants to
deliver high quality products at the lowest possible cost.
In its short existence, CSCS has made substantive
procurement progress for both food and non-food items
and services. Its scope initially included key commodities,
beverages and disposables, and has now expanded to
include produce and equipment. The Co-op’s purchasing
activities include xed price agreements, as well as agree-
ments that allow for spot buys to take advantage of market
opportunities. Right now, CSCS is projected to deliver 3%
to 5% in cost savings to our franchise owners as well as
company restaurants over the next several years.
We do right by our guests.
At DineEquity, we have learned to anticipate guest needs
by listening to what our guests want and getting it right.
This is what inspired the creation of the new nutritional
choices at Applebee’s and IHOP.
temptation.
In recent years, it has become more important than ever
for guests to make informed decisions when dining out.
In 2009, we continued to offer Weight Watchers® selections
on our Applebee’s menu. Now we are taking it a step
further with the January 2010 launch of Applebee’s
Unbelievably Great Tasting and Under 550 Calories menu
offering. It is unique to Applebee’s and includes ve
lower-calorie entrée options like Asiago Peppercorn Steak
and Spicy Shrimp Diavolo Pasta that have the same
vibrant avors and generous portions that Applebee’s has
long been known for.
We are also offering guests at IHOP the benets of
delicious meal choices with our IHOP For MeSm menu,
which includes a number of breakfast, lunch and dinner
options that meet our guests’ nutritional and dietary
needs. We expect to evolve IHOP’s nutritional menu over
time as we look to connect with guest needs in even more
relevant ways.
09