Chrysler 2005 Annual Report Download - page 64

63
Report on Operations CNH
Services
In North America, New Holland’s “Easier To Do Business” (“ETDB”)
initiative gained momentum. In 2005, more than 60 projects were
launched to improve relationships with agricultural equipment
dealers and help them work more profitably.The ETDB projects
are based on suggestions and feedback through many dealership
channels including: business meetings, advisory councils, surveys
and through New Holland’s field sales and service managers.
Case Construction Equipment revamped its Dealer Advisory
Council in order to better focus on specific issues.
Financial Services Operations have increasingly focused their
actions on the sale of Sector’sproducts, by providing support
to dealers and end customers in the different regions.
Anumber of CNH products were singled out for recognition in 2005.
Construction Equipment magazine named Case 335 and 340
articulated dump trucks and Case CX27B, CX31B, CX36B and
CX50B compact excavators from Case Construction Equipment as
winners of its “Top 100 New Products” Awards.The listing emphasises
innovative products and highlights manufacturers who are investing in
research and development.
The American Society of Agricultural Engineers gave prestigious AE
50 Recognition Awards for 2005 to the new generation New Holland
Speedrower™ self-propelled windrowers and the new generation
Case IH ASM 24/20 planter.
In Brazil, CNH’s combines received an important award from one
of the biggest trade publications of the country.
In Italy, the New Holland E215LC “Multi-Function” excavator was
awarded the Samoter 2005 Novelties Award at the Verona Expo.