BMW 2013 Annual Report Download - page 43
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43 COMBINED MANAGEMENT REPORT
In Trendence’s German Young Professional Barometer
2013, the BMW Group occupied first place across all
target groups. Furthermore, in the Trendence Graduate
Barometer Germany, the BMW Group, with its second
place in the fields of business and engineering and its
fourth place in IT, achieved its best result since 2007.
Productive diversity boosts competitiveness
As a result of the specific deployment of varied, com-
plementary talents, the BMW Group is able to boost its
efficiency, innovative strength and customer orienta-
tion by better reflecting the diversity of its customers. In
order to attract a broad spectrum of skillsets which en-
able us to fully engage the strengths of all our employees,
we promote a business culture based on appreciation
and mutual respect.
The proportion of women in the workforce, both in
management positions and in training programmes for
young talent, rose further during the year under report.
The proportion of women in the BMW Group’s work-
force at 31 December 2013 stood at 17.4 % (BMW AG:
14.5 %). Particularly good progress was made regarding
the number of women in management positions, with
the proportion rising to 13.8 % (BMW AG: 10.9 %). Com-
prehensive training and promotional programmes – for
both women and men – have been set up as part of the
strategy of bringing the proportion of women in manage-
ment
positions up to our target corridor of between
15 and 17 % by the year 2020. Female representation in
trainee programmes throughout the BMW Group is al-
ready
above 35 %.
BMW Group employees
31.12. 2013 31.12. 2012 Change
in %
Automotive 100,682 96,518 4.3
Motorcycles 2,726 2,939 – 7.2
Financial Services 6,823 6,295 8.4
Other 120 124 – 3.2
BMW Group 110,351 105,876 4.2
Employee attrition rate at BMW AG1
as a percentage of workforce
7.0
6.0
5.0
4.0
3.0
2.0
1.0
09 10 11 12 13
4.592 2.74 2.16 3.87 3.47
1 Number of employees on unlimited employment contracts leaving the Company.
2 After implementation of previously reported measures to reduce the size of the
workforce (voluntary employment contract termination agreements).
Proportion of non-tariff female employees at
BMW AG / BMW Group1
in %
13
12
11
10
9
8
09 10 11 12 13
BMW AG 8.4 8.8 9.1 10.0 10.9
BMW Group 11.1 11.8 12.7
2
13.8
1 Percentage calculated for the BMW Group since 2010.
2 Figure adjusted.