BMW 2013 Annual Report Download - page 19

19 COMBINED MANAGEMENT REPORT
Five of the MINI models – Hatch, Clubman, Convertible,
Coupé and Roadster – are manufactured at the Oxford
plant (United Kingdom). The UK production triangle
also includes the components plant in Swindon as well
as the engine plant at Hams Hall, where petrol engines
are manufactured for MINI and BMW. In Graz (Austria),
Magna Steyr Fahrzeugtechnik manufactures the MINI
Countryman and, since 2012, the MINI Paceman for the
BMW Group.
The Rolls-Royce Phantom, Ghost and Wraith models
are manufactured exclusively at the Goodwood plant
(United Kingdom).
The BMW plant in Berlin is responsible for the manu-
facture of BMW motorcycles as well as brake discs. One
additional motorcycle assembly plant is located in
Manaus (Brazil) and another, since the end of the year,
in Rayong (Thailand).
The worldwide automobile distribution
network cur-
rently consists of around 3,250 BMW, 1,500 MINI and
120 Rolls-Royce dealerships. Products and services are
sold in Germany through BMW Group branches and by
independent authorised dealers. Sales outside Germany
are handled primarily by subsidiary companies and, in
a number of markets, by independent import companies.
The sales network for BMW motorcycles is organised
in a similar way to the automobile business. Currently,
there are approximately 1,000 BMW Motorrad dealer-
ships worldwide.
Our premium brands – BMW, MINI and Rolls-Royce –
are well known and highly admired around the globe
for their innovative technologies and state-of-the-art
design. The BMW Group provides the full spectrum of
individual mobility, ranging from premium segment
small vehicles through to ultra-luxurious and powerful
vehicles. Our entire product range is linked by one
characteristic: efficiency. The MINI brand is a veritable
icon in the premium small car segment, offering un-
rivalled driving pleasure in its class. Rolls-Royce has a
long and distinguished tradition in the ultra-luxury
segment stretching back over more than 100 years. Our
core BMW brand manages to cover a broad spectrum
of
customer wishes, ranging from fuel-efficient and
innovative models equipped with Efficient Dynamics
through to high-performance, extremely efficient BMW
M sub-brand vehicles, which bring the flair of motor
sport onto the roads. All BMW vehicles share one thing
in common: their impressive driving dynamics.
Our understanding of the term “premium” is now being
taken to a new level with the BMW i brand. Inspired
through and through by the desire for even greater sus-
tainability, BMW i epitomises the electric vehicle of the
future – with its electric drivetrain, revolutionary light-
weight construction, exceptional design and an entirely
new range of mobility services.
BMW Motorrad is also focused on the premium segment
and offers a range of motorcycles for the Tourer, Enduro,
Sport and Roadster segments. The Maxi-Scooter for ur-
ban mobility was also added to this list in 2012. A wide
range of accessories and equipment is also available,
providing additional safety and comfort to customers.
The Financial Services segment, which works in
tan-
dem with the sales organisation, is represented in more
than 50 countries around the world. Credit financing
and the lease of BMW Group brand cars and motor-
cycles to retail customers is its largest line of business.
The BMW Group’s international multi-brand fleet
business,
operating under the brand name “Alphabet”,
provides fleet financing products and comprehensive
management services for corporate car fleets in 19 coun-
tries. Within the multi-brand financing line of business,
credit financing, leasing and other services are marketed
to retail customers under the brand name “Alphera”.
The segment’s range of products is rounded off by pro-
viding support to the dealer organisation and offering
insurance and banking services.
This Combined Management Report combines the
management reports of BMW AG and the BMW Group.