BMW 2013 Annual Report Download - page 42

42
18 COMBINED MANAGEMENT REPORT
18 General Information on the BMW Group
24 Report on Economic Position
24 Overall Assessment by Management
24 General and Sector-specific
Environment
27
Financial and Non-financial
Performance Indicators
29 Review of Operations
29 Automotive Segment
35 Motorcycles Segment
36 Financial Services Segment
38 Research and Development
40 Purchasing
41 Sales and Marketing
42 Workforce
44 Sustainability
47 Results of Operations, Financial
Position and Net Assets
56 Events after the End of the
Reporting Period
63 Report on Outlook, Risks and
Opportunities
81 Internal Control System and Risk
Management System Relevant for the
Consolidated Financial Reporting Process
82
Disclosures Relevant for Takeovers
and Explanatory Comments
85 BMW Stock and Capital Markets
are designed to fulfil our customers’ desire for con-
venience.
BMW i3 Navigation includes a dynamic range
assistant, which provides the customer with reliable
information on the location of charging stations along
the route or suggests efficient driving styles. The Assis-
tance Services package comprises BMW i Connected-
Drive functions for smartphone and navigation, which
support the driver when charging the vehicle and during
the journey. The service package can also include pub-
lic transport options in the mobility planning. With a
BMW i, the customer is also entitled to the comprehen-
sive
BMW i Mobile Care package. This includes tele-
phone assistance, on-the-spot help and a replacement
vehicle if required. As part of the holistic approach of
360°ELECTRIC, a customised maintenance and repair
package is also offered in addition.
Strong growth in customer service
For the BMW Group and its worldwide dealer organisa-
tion, the distribution of BMW and MINI spare parts,
accessories and services represents a key factor for
suc-
cess. 2013 was yet another record year in our major
markets in Germany, the USA and China. Double-digit
growth in revenues was also achieved in Japan, Korea
and Russia.
New premium experience in showrooms
By 2017, the Future Retail programme will be imple-
mented
worldwide with a view to enhancing the pre-
mium experience of our brands and products. Future
Retail comprises:
– new and additional possibilities for contact with our
brands,
– comprehensively improved dealerships, which offer
a premium experience and
– targeted support for dealerships enabling customer
needs to be met even more effectively.
In 2013, a start was made on implementing the pro-
gramme
in 22 markets. The use of our 700 Product
Geniuses worldwide in some 450 dealerships was par-
ticularly successful.
Workforce increased
The BMW Group’s worldwide workforce grew to a to-
tal
of 110,351 employees at 31 December 2013 (2012:
105,876 employees; + 4.2 %). In order to satisfy the high
demand for our vehicles and to be ready to tackle future
challenges, skilled staff was recruited specifically for
the development and production of new technologies,
such as electromobility. The decrease in the Motorcycles
segment’s workforce was due to the sale of Husqvarna
Motorcycles in March 2013.
Training extended internationally
1,363 young people began their vocational training with
the BMW Group in 2013. In Germany, the number of
1,200 apprentices remained constant compared to the
previous year. At the end of the reporting period, the
BMW Group employed 4,445 apprentices worldwide.
Investment in employee training
Expenditure on basic and further training in the BMW
Group rose by 2.1 % to €288 million during the year un-
der report (2012: €282 million). This investment focused
principally on increasing skills in the field of electro-
mobility, the growing internationalisation of the BMW
Group and the development of a comprehensive range
of seminars in the area of healthcare.
Attractive employer
Again in 2013, the BMW Group ranged among the most
attractive employers in the world, a fact reflected in
numerous studies and rankings tables. In “The World’s
Most Attractive Employers”, published by the Univer-
sum agency, the BMW Group again succeeded in being
ranked as the best German employer across all sectors
and the best automotive company of all. The BMW Group
also managed to rise further in Trendence’s European
rankings table compared to the previous year.
WORKFORCE
BMW Group apprentices at 31 December
4,500
4,000
3,500
3,000
2,500
2,000
09 10 11 12 13
3,915 3,798 3,899 4,266 4,445