Experian 2008 Annual Report Download - page 8
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6Experian Annual Report 2008
Chief Executive’s review
Experian performed well during a challenging year.
We delivered organic revenue growth across all four
of our regions and all four of our principal activities,
there were good profit and cash performances
and we made excellent strategic progress, which
positions us strongly for future growth. These
achievements are all the more significant for having
been secured against one of the most challenging
market environments for the financial services
sector in the US and the UK in recent times. Our
performance attests to the commitment of our
people, the strength of our market position, the
global demand for our products and the balance
and diversity of our portfolio.
Don Robert
Chief Executive Officer
Portfolio balance drives growth
Resilience has been due to many
noteworthy performances,
including:
• Decision Analytics, which
delivered strong growth in
emerging markets and higher
penetration of fraud prevention
products.
• Our business information
activities, which have benefited
from our commitment to new
product innovation.
Consumer Direct, which continues
l
to be a major success as we build
on our global market-leading
position.
Our new media marketing activities,
l
which now account for nearly 50% of
North America Marketing Services.
New contract wins from major
l
clients, including Barclays, IBM
Italia, Homeserve and GE Money.
Strong demand for our
l
countercyclical products, including
collections solutions and account
management.