Experian 2008 Annual Report Download - page 13

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11Experian Annual Report 2008
Introduction
2 – 5
Governance
38 – 64
Financial statements
65 – 144
Business review
North America
Business review
North America
Marketing Services
Includes data integrity and data
management, digital services,
research services, internet marketing
intelligence and business strategies
Total revenues at Marketing Services
grew 8%. Organic revenue growth
was 2%, benefiting from the mix
shift towards new media activities
(data integrity and digital services)
from traditional direct mail and list
processing activities. At the end
of the year, new media activities
accounted for just under 50% of
revenues, including the contribution
from Hitwise, acquired earlier in
the period. There were excellent
performances in the year from digital
services (email), which delivered high
volumes and new client wins, and data
integrity services (QAS), which further
increased its market penetration.
Hitwise also performed strongly, driven
by significant new business wins and
improved retention rates. There was
some moderation in the rate of decline
at traditional direct mail activities, with
good momentum on new business wins.
Protecting families from identity theft
Identity theft is the fastest growing crime in
the US, with criminals using stolen personal
information to assume another person’s
identity to commit fraud or theft. More than
one in ten US adults fell victim to this in 2006;
but children’s personal information is also
increasingly being targeted, where crimes may
go undetected for many years.
Experian’s new Family Secure protects
families against identity theft through
constant monitoring of both their Experian
credit report and the personal information of
their children, alerting them to any suspicious
activity. Fraud Resolution Representatives
provide expert support in resolving any issues
and a US$2 million Family Secure guarantee
provides peace of mind that losses resulting
from identity theft will be reimbursed.
Organic revenue growth
3%
8%
15%
10%
7%
Organic growth is defined as year-on-year revenue growth
at constant exchange rates, excluding acquisitions except
affiliates, until the date of their anniversary
2006, 2007 and 2008 exclude MetaReward
08
07
06
05
04
26.9%
25.8%
23.3%
EBIT (US$m) and margin
EBIT excludes discontinuing activities
EBIT margin is for continuing direct business only and
excludes FARES
21.3%
21.9%
08 608
07 573
06 473
05 356
04 313
EBIT
Total revenue growth
18%
40%
Organic growth Acquired growth
Total growth is defined as year-on-year revenue growth at
constant exchange rates
2006, 2007 and 2008 exclude MetaReward
15%
9%
4%
08
07
06
05
04